Unique Offer Aims To Help Consumers Cut Through The Clutter To Make Educated Choices When Buying A Flat Panel HDTV SECAUCUS, NJ (November 16, 2006) - Panasonic, the market and technology leader in Plasma TV, announced today that it is offering all consumers access to its Plasma ConciergeTM toll-free information service this holiday season. This Panasonic Plasma Concierge program, normally open exclusively to Panasonic HD Plasma owners, will, for a limited time, be accessible to any consumer who would like to learn about HDTV flat panels from a live expert beginning today. In addition to answering basic and technical questions, Panasonic Plasma Concierge experts will work with consumers who contact the service to create a customized, flat screen profile, which takes into account key factors, such as lifestyle, viewing habits and room design/dimensions, to help them find the type of flat panel television that best suits their needs. Launched in June 2006, the Panasonic Plasma Concierge program was recently acknowledged in a study by EmPower Research as the only brand to provide this type of comprehensive customer service program for its large-screen flat panel TV owners. The exclusive program provides all Panasonic Plasma owners with a range of valuable privileges including live access to highly trained and specialized Plasma TV consultants who can resolve issues and provide expert advice on set-up, operation, troubleshooting, integration of the Plasma TV with other home entertainment components, and other support-related issues. "The Panasonic Plasma Concierge program is an industry first and has provided tremendous value to our current customers," said Andrew Nelkin, Panasonic's Display Group Vice President. "We are happy to offer the general public access to our experts during their holiday decision-making process so that they can make educated decisions and have a chance to experience the power of Panasonic Plasma and our commitment to their satisfaction firsthand." According to a recent Consumer Electronics Association/Yahoo survey, the average consumer spends 15 hours researching and comparing products online when looking to purchase a digital television.* The study also showed that consumers typically use six different sources to guide their decision. With the hustle and bustle of the holiday season, Panasonic is extending its Plasma Concierge service to make the process easier for consumers and provide a one-stop place to gather research and receive real-time facts. "As a maker of both plasma and LCD flat panels, we know that many consumers are confused and often bombarded with information on the pluses and minuses of each product offering, some of which may be outdated or inaccurate," said Mr. Nelkin. "By opening access to our Plasma Concierge Service, our goal is to empower and inform consumers. Whether from home, work or a retail store, consumers can contact our experts to ask questions and gather facts, to ultimately select the HDTV that best suits their needs." Open access to the Panasonic Plasma Concierge service ends December 31, 2006. Consumers can access the service by calling 1-888-777-7134 Monday through Friday 9 a.m. to 9 p.m. ET, and Saturday and Sunday 10 a.m. to 7 p.m. ET, where they will be connected to a Panasonic Concierge expert. Consumers also can find tips, facts about flat panel television and a guide, What2Look4, which highlights the ins and outs of shopping for a flat panel at www.panasonic.com/plasmacentral. * "Understanding How Consumers Use the Internet to Research and Shop for CE," conducted by Hall and Partners, on behalf of Consumer Electronics Association /Yahoo!, October 23, 2006.