HDTV Almanac - Online Video Gets More Product Placements

Started by alfredpoor • Jun 20, 2012 • 3 posts

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#1 Jun 20, 2012 at 2:11 pm

If you’re a long-time reader of the HDTV Almanac, you know that one of my favorite hobbyhorsesÂ to ride is the question of “who is going to pay for the video content?” Advertisers have long been aware that we’re skipping their commercials with our DVRs, but they were at a loss about what to do instead. [...]

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#2 Jun 20, 2012 at 3:05 pm

How about negative product placement?

Norm Abram of This Old House favored Japanese power tools from Makita and Ryobi with their distinctive blue and blue-green colors. Sears, the show's underwriter (you can't say sponsor in regard to PBS), insisted that he stop using them.

#3 Jun 20, 2012 at 3:26 pm

I'm not against product placement in films and TV, but I really hate it when it's done poorly. Proper product placement seems to blend in with the story and maintains the flow of the story. However, I've also seen it done poorly. This brings the story to an abrupt stop and breaks the flow of the story. It's like being in the world of the story and suddenly the product placement is a cold shock back to, oh, I'm just watching the show.