Hi Ed,
As a general comment, I have seen that a good high quality multipass encoder can get good results. However my understanding (and please someone jump in and correct me) is that a lot of content is encoded on the fly, and there is no real way to get "best" results in that scenario?
I also notice cable system tend to have really bad quality, and since they're paying for satellite bandwidth for the feeds, I can only assume that in doing an economic tradeoff (as a monopoly) they crank up the compression (MPEG4) to keep the cost down and then transcode locally back to MPEG2. I know you were focused on broadcast, but IMHO the only real opportunity is with cable systems as new/better boxes could be given to customers; people are not going to run out and buy new sets for a government mandated ATSC II.
However, and there's a snowball's chance in hell of this happening, IMHO any new *public* broadcast standard should use license (patent) free audio and video standards. The headaches associated with licensing create a lot of wasted effort, and the open source community has shown that good things can be done. The government (i.e. our taxes) has sponsored plenty of university research, it's time to cash that in for the "good of the people". Of course there's no lobbyist for an open source/patent free solution so it will never happen...but it's still nice to dream about the innovation that could have been...
You didn't mention it, but IMHO not only is 4:2:2 needed, but 12 bit samples. I would actually pick that as more important than 4:2:0 as the loss of color detail is only apparent on very large screens, but the artifacts from the current use of 8 bits is obvious even on a tiny screen.
The ability of Blu-ray to offer 4:2:2 color quality levels
Do you have more information on this? All of my available information is that all of the format/profiles on BluRay for VC-1/h264/mp2 are all 4:2:0 8 bit.
Thanks