Sony Corporation and FIFA (Federation Internationale de Football Association) today announced an agreement for selected media rights of the 2010 FIFA World Cup(TM) in 3D. FIFA is to produce the world's first FIFA World Cup(TM) in 3D. Up to 25 of the 2010 FIFA World Cup South Africa(TM) matches will be produced using Sony's 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the world.
FIFA will utilize Sony's...
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FIFA will utilize Sony's...
Read Bulletin