Broadcasting's Challenge, Or Is It Too Late?

[Dale]

To continue with our series of high wire observations I bring you this speech from CEA president Gary Shapiro given April 18th to members of the broadcast community gathered in Las Vegas for the National Association of broadcasters convention. These remarks are brought to you unedited in order that the strong influences acting on the HDTV movement become clearly seen by the general public. All of the actions being asked for, however, are more in the hands of the consumers than of those agencies and institutions being called to action. The HDTV movement, and who survives and thrives, is entirely in the hands of the public and those closest to the public--the retailers and signal providers. Without the public doing their part in this transition--acting quite like partners with the manufacturers and signal providers--the movement will take on a surreal sense and spin out of control as pushing then replaces salesmanship. There is simply too much money at stake now to have it otherwise. _Dale Cripps


Gary Shapiro
President and CEO Consumer Electronics Association
Keynote Before GSB
NAB 2005
April 18, 2005
Las Vegas Country Club

Good morning. I'm honored to be here this morning to share my views and the consumer electronics industry perspective on over-the-air broadcasting and the nation's shift to digital.


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