LG Brings Scarlet to Life With New Series of LCD HDTVs

[Shane]

LG Electronics today unveiled the "Scarlet" series, a stylish new line of "Full HD" 1080p liquid crystal display (LCD) HDTVs (LG60). The global campaign included advertising, public relations and viral components to bring Scarlet to life. The integrated marketing campaign rolled out to more than 27 countries worldwide over the last four months and will continue through July.

Key elements of the campaign included...

[url=http://www.hdtvmagazine.com/news/2008/04/lg_brings_scarlet_to_life_with_new_series_of_lcd_hdtvs.php]Read Bulletin[/url]