Digital Entertainment Content Ecosystem Unveils UltraViolet™ Brand

[Shane]

<img src="http://www.hdtvmagazine.com/news/images/ultraviolet.jpg" alt="UltraViolet Logo" height="11" width="120" style="float:left; padding:0 5px 5px 0">The Digital Entertainment Content Ecosystem LLC (DECE LLC), a cross-industry consortium dedicated to driving a new, open market for digital content distribution, today announced its consumer brand – UltraViolet™ – and logo (<a target="_blank" href="http://www.uvvu.com/">www.uvvu.com</a>). UltraViolet represents a new way for consumers to have greater choice, confidence and freedom in how, when and where they enjoy digital movies, TV shows and other entertainment. In addition, the consortium announced three additional new members bringing the total to nearly 60 member companies.

Complementing the physical DVD and Blu-ray home entertainment markets, UltraViolet will allow consumers to watch their digital entertainment across multiple platforms, such as...

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