In the early days of radio, the corporate sponsor was closely affiliated with the program, such as the “General Motors Symphony”, “Ford Sunday Evening Hour”, “Chesterfield Hour”, and the “Heinz Hall of Fame”. Many early television programs followed the same model, which carries forward to today in the form of the “Hallmark Hall of Fame” [...]
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HDTV Almanac - “This Program Brought to You by…”
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alfredpoor
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