Consumers Continue to Buy HDTV Sets at Strong Rate, But Many Pass On HD Service

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Shane
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Consumers Continue to Buy HDTV Sets at Strong Rate, But Many Pass On HD Service

Post by Shane »

Frank N. Magid Associates' recent study of high-definition television set owners reveals that fewer first-time HDTV set buyers are arranging for high-definition program service from cable and satellite providers than ever before. Among the 12 percent of U.S. households who purchased a new high-definition television in the past year, 41 percent still need to arrange for high-definition program service from a cable or satellite provider, compared to as many as...

[url=http://www.hdtvmagazine.com/news/2008/11/consumers_continue_to_buy_hdtv_sets_at_strong_rate_but_many_pass_on_hd_service.php]Read Bulletin[/url]
Robz
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Re: Consumers Continue to Buy HDTV Sets at Strong Rate, But Many Pass On HD Service

Post by Robz »

Needless to say OTA HDTV was omitted from the article. The DTV TV ads saturate the airwaves with change to digital info; maybe some viewers simply bought a new HDTV set, connected an antenna and are content with the current HDTV programming. The fact that they have not made arrangements with either a satellite or a cable provider is really no surprise.
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