Netflix Begins Roll-Out of 2nd Generation Media Player for Instant Streaming on Windows PCs and Intel Macs

[Shane]

Netflix, Inc. (NASDAQ:NFLX) , the world's largest online movie rental service, today announced it has begun the deployment of Microsoft Silverlight to enhance the instant watching component of the Netflix service and to allow subscribers for the first time to watch movies and TV episodes instantly on their Intel-based Apple Macintosh computers. The deployment, which will initially touch a small percentage of new Netflix subscribers, is the first step in an anticipated roll-out of the new platform to all Netflix subscribers by the end of the year.

Silverlight is designed for

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