SMPTE to Establish 3-D Home Entertainment Task Force Committee to Define Parameters of Stereoscopic 3-D Mastering Standard for Home Display

[Dale]

<p class="editorial">The SMPTE is a standards setting society for the North American television and motion picture industries. While every task force formed within the SMPTE may not lead to a new industry success, a formation of one sends a very strong message that a seriousness for a topic has set in. The engineers that populate the SMPTE are, for the most part, from the manufacturing and content sectors. For those who have experienced 3D on the big screen (by way of the Christie digital projector) know that a great treat is in store for us when it comes home. That is now technically possible and some sets are being sold today as 3D-ready.

In years past every effort to commercialize 3D (something certainly not new in concept nor even technology) ended with a disappointing collapse. The failure has always been blamed on the same thing--those uncomfortable glasses a viewer must wear for essential left eye-right eye image separation. Several attempts have been made to avoid glasses by using complex rear projection screen technology, but that never worked well. A golden marketing opportunity has come to the eye wear industry. The problem for them to solve is the public rejection of the 3D glasses. One way that can be done is by engaging the genius of eyeglass frame makers (like Luxottica) and the mass marketing lens-making and mounting companies (like Benyon and LensCrafters). Together they can produce a mass public appeal to both accept and then acquire comfortable and fashionable "now-essential" 3D eye wear. The acquiring of these fashionable 3D glasses may be quite similar to how one gets their dark glasses--order them to your prescription with a desired frame style. It needs to be sold as another of those things we accept as part of our middle class standard of living. For those with uncorrected vision you may turn to the racks of 3D glasses at your local grocer and, as with reading glasses, choose a pair fit for your face and personality. "Make the glasses friendly and fashionable" is the message being given here and you bring to an end the lethal objection to 3D--uncorrected and uncomfortable glasses. __Dale Cripps</p>


WHITE PLAINS, NY - July 21, 2008 -- The Society of Motion Picture and Television Engineers (SMPTE) is establishing a task force to define the parameters of a stereoscopic 3-D mastering standard for content viewed in the home. Called 3-D Home Display Formats Task Force, the project promises to propel the 3-D home entertainment industry forward by setting the stage for a standard that will...

[url=http://www.hdtvmagazine.com/news/2008/07/smpte_to_establish_3-d_home_entertainment_task_force_committee_to_define_parameters_of_stereoscopic_3-d_mastering_standard_for_home_display.php]Read Bulletin[/url]

[smokemirrors]

Hi Dale,

Just as an FYI, Ray Ban and the research/production company Kerner announced a partnership to design stylish 3-D glasses. So, your dream might be a reality sooner than you think.

Rochelle Winters