The NPD Group: Consumer Awareness of Blu-ray Rising (but still less than half of HDTV owners)

[Shane]

According to The NPD Group, a leading market research company, 45 percent of HDTV owners in the U.S. now claim to be familiar with Blu-ray Disc (BD), up from 35 percent in June 2007. And, while only 6 percent of all consumers surveyed said they plan to purchase a BD device, NPD found purchase intent to be higher among the growing population of HDTV owners, boding well for the future of the format.

Nevertheless, manufacturers still face challenges. Although HD-DVD is no longer a competitive threat, many consumers are content with standard-definition DVD players and content. The leading reasons cited as barriers to purchase were...

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