Sharp and Hon Hai are collaborating on a low-cost 60-inch LCD-TV to be sold under the SIO brand name.
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HDTV Expert - Foxconn and Sharp to Launch 60-inch LCD-TV for $1000 – by Ken Werner
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720pete
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alfredpoor
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Re: HDTV Expert - Foxconn and Sharp to Launch 60-inch LCD-TV for $1000 – by Ken Werner
Great column, Ken (as always). A couple comments:
"I should remind you that the 55-inch-and-over segment constitutes only 6 or 7 percent (in units) of the overall TV market, perhaps rising to 10% by 2015, according to DisplaySearch estimates."
DisplaySearch is an excellent company and they do top notch research, but market projections are by definition largely based on the past and are not very good at dealing with game-changing events. There is a point where the price delta becomes small enough in absolute terms that the more appealing display becomes the most popular, even though it is priced at a multiple of the "more reasonable" choice. We've seen this in CRT computer monitors, in LCD overtaking CRT in computer monitors, and LCD in overtaking CRT in televisions. The market analysts did not see these changes coming until they were well underway. So a major price drop in very large LCD HDTVs could blow right through the predictions.
Also, this development probably poses serious problems for LG and Samsung's plans for 55" OLED HDTVs. The proverbial knife appears to be falling faster than ever, and once again, manufacturers trying to compete with LCD technology may well be grasping in futility at the air that the LCD market has already vacated.
Alfred Poor
HDTV Almanac
"I should remind you that the 55-inch-and-over segment constitutes only 6 or 7 percent (in units) of the overall TV market, perhaps rising to 10% by 2015, according to DisplaySearch estimates."
DisplaySearch is an excellent company and they do top notch research, but market projections are by definition largely based on the past and are not very good at dealing with game-changing events. There is a point where the price delta becomes small enough in absolute terms that the more appealing display becomes the most popular, even though it is priced at a multiple of the "more reasonable" choice. We've seen this in CRT computer monitors, in LCD overtaking CRT in computer monitors, and LCD in overtaking CRT in televisions. The market analysts did not see these changes coming until they were well underway. So a major price drop in very large LCD HDTVs could blow right through the predictions.
Also, this development probably poses serious problems for LG and Samsung's plans for 55" OLED HDTVs. The proverbial knife appears to be falling faster than ever, and once again, manufacturers trying to compete with LCD technology may well be grasping in futility at the air that the LCD market has already vacated.
Alfred Poor
HDTV Almanac