What do people really watch when they watch the SuperBowl? Thanks to the new world of connected entertainment systems, TiVo has a very good idea. By monitoring an anonymous sample of 41,666 households equipped with TiVo DVRs, the company can compile a map of “live and same-day” viewing of content that was watched at “play” [...]
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HDTV Almanac - The Power of Aggregated Data
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alfredpoor
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