HDTV Almanac - Survey: Most Have Seen 3D Movies

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alfredpoor
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HDTV Almanac - Survey: Most Have Seen 3D Movies

Post by alfredpoor »

TWICE commissioned a survey about consumer opinion about 3DTV, and the results have some interesting highlights. A good place to start is the fact that about 78% of the respondents have seen at least one 3D movie in a cinema. This is interesting because nearly the identical 78% have never seen a 3DTV.
Now, nearly the [...]

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Rodolfo
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Post by Rodolfo »

It seems to me that you are both right. “Convincing” is not the real reason, but rather a consequence produced by the “patience attitude” you mentioned. I do not think is about price as much as it is content availability, but the main reason in my opinion is that consumers were recently put on a time-line spot of having to buy DTVs due to the analog shutoff regardless of their TV replacement schedule.

Some bought because it was time, some because it was not a need but a good opportunity to experience what everyone was talking about, some because they always bite first as early adopters.

Then the industry hit them again with Blu-ray players for their new DTVs, and new discs, HDMI wires. Now the 3D industry is asking them to change everything again, including the HDMI wiring, A/V receivers, switchers, etc. to be compatible with the new 3D format protocols, cable/satellite boxes, etc.

Many say “are you kidding? Enough is enough let me take a breath of air then we talk” Many of the “patience attitude” group are tired of rapid obsolescence games when the timing is too close to each other, so the consequence is that no new technology is going to squeeze one more dollar from that group for a while, may be for a long one.

Then there is the group that delayed their first DTV purchase because still uses cable/satellite/coupon converters for their analog sets; those maybe the ones that may bite on a 3DTV soon and kill two birds with one stone (DTV and 3D). There is another group that is ready for an additional set to their current DTV. The 3D industry is hitting in all of them but no stats can be accurate without obtaining the correct information.

Researchers should do a better homework and think the questions they ask on their surveys, so the answers provide more than simple bean counts, such as A) do you need to buy a new DTV now? B) If yes, are you interested in buying one with an additional 3D “feature”? Why? Why not? C) If no, is it because you recently bought sufficient DTVs over the past few years and want to wait until your house needs a new TV, 3D or not? Or is it because you do not want/need to buy ANY digital set? Etc.

The black or white limited numbers researchers gather are usually what journalists love to create their own sand castles and produce their piece of the day, I rather trust my own analysis based on my historical knowledge and experience since day one of DTV, Blu-ray, 3D, etc. without having any agendas in my sleeve.

Best Regards,

Rodolfo La Maestra
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Post by AVInsights »

Rodolfo,
I agree wholeheartedly............................IMHO, I think 3D will be a flop until the prices are lower, the GLASSES ARE GONE & more content is available!!!
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