HDTV Almanac - SID 2010: Why You Won’t Have an OLED HDTV Soon

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alfredpoor
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HDTV Almanac - SID 2010: Why You Won’t Have an OLED HDTV Soon

Post by alfredpoor »

OLEDs make my heart sing. They are everything that a display should be: thin, light, great color, emissive, energy efficient, no viewing angle problems. Other people seem to agree; according to some sources, 45 million OLED displays will be sold this year for mobile applications such as cell phones and personal media players. And if [...]

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videograbber
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Post by videograbber »

Alfred, thanks for the report.

> ...after looking at displays here like the beautiful 2.6 mm thick (that’s one tenth of an inch, folks!) 42″ HDTV from LG, I wonder if we really need OLED HDTVs at all. <

That would depend. Thin is only one of the characteristics you enumerated, and not even the most important one. Frankly, who cares if it's half an inch thick or 1/1000" thick? Personally, I think once you've dropped below an inch on a big screen display, it's irrelevant. (Of course, on an iPad-type tablet, it would be a huge difference.)

How did the LG display you mentioned rate in terms of color quality? Viewing angle? Energy efficiency? And one you didn't... black levels? That's what will determine whether we need OLED big screens! Not a fraction of an inch difference in thickness.

- Tim
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Guilty of pot-stirring

Post by alfredpoor »

Tim, you and I agree. Frankly, I'm a bit baffled by the fascination with thin. When I'm watching TV, I'm in the one position where I don't have a clue as to how thick the display might be. But you and I don't buy the bulk of the HDTVs in this country. We look at black level and viewing angle (looking for hue shift, not the contrast that is spec'ed) and a bunch of other practical features, but the American consumer has demonstrated that "thin is in" and that it's one of the few features for which they will pay a premium.

But it doesn't matter how diffferently you and I view the buying process compared with the average consumer. When a product costs 5x or 10x the equivalent "good enough" product, none of use are going to buy the "best" model, no matter how good it is. And that's going to be the dominant factor for OLED for at least the next few years, if not longer.

Alfred
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