This is a recurring theme for me, which will be familiar to Almanac readers; if everyone is skipping the commercials, who will pay for TV? The subscription fees you pay for cable or satellite do pay something back to the content producers, but without advertising, the major networks can’t get enough money to pay for [...]
[url=http://www.hdtvmagazine.com/columns/2009/09/hdtv_almanac_who_will_pay_for_tv.php]Read Column[/url]
HDTV Almanac - Who Will Pay for TV?
-
alfredpoor
- Major Contributor
- Posts: 1805
- Joined: Wed May 13, 2009 9:27 am
-
Roger Halstead
- Major Contributor
- Posts: 210
- Joined: Sun Feb 26, 2006 4:13 pm
Nothing new
Be it DVR, VCR, or just getting up and going to the kitchen or bathroom viewers have been skipping the commercials since they started having commercial breaks. Sure the DVR makes it a bit easier, but since the VCR first came out we'd record programs to watch later when we could skip the commercials. Even if just mental, we tuned them out in the old days.
Now one answer is the Fox News approach. I started to watch an old movie I found interesting, but then FOX was scrolling adds and news right across the movie. It was at that point I remembered why I had quit watching that channel. The logos are bad enough a distraction, the adds are worse, but scrolling news and adds across the screen is enough to hope they go broke.
Now one answer is the Fox News approach. I started to watch an old movie I found interesting, but then FOX was scrolling adds and news right across the movie. It was at that point I remembered why I had quit watching that channel. The logos are bad enough a distraction, the adds are worse, but scrolling news and adds across the screen is enough to hope they go broke.
-
carltyoung
- New Member
- Posts: 2
- Joined: Thu Sep 09, 2004 6:04 am
Who Will Pay For TV?
The commercials will have to be part of the plot so they can't be avoided by the viewer and more revenue will have to be generated from product placement.
A CSI team driving a Toyota to McDonald's for lunch and stopping to buy gasoline at an ARCO station or the Office characters using Mac computers and drinking Starbuck's coffee while at work can be done seamlessly and as effectively as it is now done in commercial breaks and in the end could be less intrusive than the commercials as we know them.
A CSI team driving a Toyota to McDonald's for lunch and stopping to buy gasoline at an ARCO station or the Office characters using Mac computers and drinking Starbuck's coffee while at work can be done seamlessly and as effectively as it is now done in commercial breaks and in the end could be less intrusive than the commercials as we know them.
-
eliwhitney
- Major Contributor
- Posts: 484
- Joined: Thu Dec 07, 2006 5:14 am
- Location: Oklahoma
Hi carltyoung . . .
Totally agree!
For many years now, Toyota did arrange for PRIUS cars to be within the on-going plots / make up of national programs - - - very effective early-on, since not all vehicles were of that "strange" profile back then & - so - these became instantly recognized!
Perfect .. Subliminal ... processing!
Do it as you stated ... and, these might NOT also blast one out of the bathrooms & kitchens with the obscenely-increased Volumes of our traditional Commercials?
Have a great day!
eli
Totally agree!
For many years now, Toyota did arrange for PRIUS cars to be within the on-going plots / make up of national programs - - - very effective early-on, since not all vehicles were of that "strange" profile back then & - so - these became instantly recognized!
Perfect .. Subliminal ... processing!
Do it as you stated ... and, these might NOT also blast one out of the bathrooms & kitchens with the obscenely-increased Volumes of our traditional Commercials?
Have a great day!
eli
Last edited by eliwhitney on Thu Oct 01, 2009 5:46 am, edited 1 time in total.
-
alfredpoor
- Major Contributor
- Posts: 1805
- Joined: Wed May 13, 2009 9:27 am
Product Placement: older than that!
Carl and Eli, you're describing "product placement" where the advertiser pays to have their product used on the TV series or movie set. You don't think all those Apple notebooks with the glowing logo on the top made it into all those TV shows by accident, do you?
But this practice is way old. Do you remember the car that McGarret drove in Five-0? It was a Ford. And Ford was the major sponsor of the show.
I agree that product placement is likely to be a major source of revenue for the program content producers -- both TV and movie -- but I also think Vizio's experiment at putting their name on the show and producing it themselves is an interesting idea that's new again, and I'll be curious to see if it works. Mitsubishi's backing of MTV's MHD (now Palladia) didn't last, but maybe this will be different.
Alfred
But this practice is way old. Do you remember the car that McGarret drove in Five-0? It was a Ford. And Ford was the major sponsor of the show.
I agree that product placement is likely to be a major source of revenue for the program content producers -- both TV and movie -- but I also think Vizio's experiment at putting their name on the show and producing it themselves is an interesting idea that's new again, and I'll be curious to see if it works. Mitsubishi's backing of MTV's MHD (now Palladia) didn't last, but maybe this will be different.
Alfred
-
eliwhitney
- Major Contributor
- Posts: 484
- Joined: Thu Dec 07, 2006 5:14 am
- Location: Oklahoma
alfredpoor . . .
Totally-off-the-subject . . . .
BUT - until the recent federal bankruptcy proceedings, that building { then called / named THE ILIKAI } really was very proud of it's involvement / integral placement within the weekly plots . . . kept a B & W photo "museum" . . . . we actually lived there recently, for ~ ~ 5 years "down-the-hallway" from that specific suite, in fact! ... Absolutely lovely way of celebrating retirement!
eli
Totally-off-the-subject . . . .
BUT - until the recent federal bankruptcy proceedings, that building { then called / named THE ILIKAI } really was very proud of it's involvement / integral placement within the weekly plots . . . kept a B & W photo "museum" . . . . we actually lived there recently, for ~ ~ 5 years "down-the-hallway" from that specific suite, in fact! ... Absolutely lovely way of celebrating retirement!
eli