Best Buy and TiVo Form Strategic Alliance to Transform the Home Entertainment Experience

[Shane]

TiVo Inc. announced it has entered into a strategic alliance with Best Buy Co., Inc. designed to transform the digital home entertainment experience. The alliance seeks to drive greater distribution of TiVo(R) products and its user experience, and to provide Best Buy with a digital platform in the home to strengthen its customer relationships. For Best Buy, the alliance is a major step intended to accelerate its evolution in digital media and better serve the needs of its customers. As part of the agreement, TiVo and Best Buy plan to investigate development of a unique user interface for TiVo DVRs purchased at Best Buy which would provide Best Buy a platform to more effectively market its digital content services, to regularly offer consumers trusted advice and guidance on the digital home experience, and to provide an ongoing dialogue with customers about Best Buy's various retail offerings.

Best Buy is making a commitment to TiVo to...

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[AVInsights]

Shane,
And how about their on-going ineptitude [should be STRONGER words] as far as video calibration & the consumer is concerned............they might have gone to the class.................but have NO CLUE how to calibrate. I've worked next to them AND fixed problems AFTER them!!!!

Also, nowhere does it say that they're going to need an S or M card from their TV signal provider!!!!!!!!!!!!!!!!

Bob Walters, ISF, ISF-C

[dkrue]

Not only an M Cable Card but a tuning adapter as well to compensate for SDV MSO's. Oh yeah, and a high speed internet net connection. All provided by there local cable company.

[Shane]

I agree, definitely an area where they could improve. Perhaps an alliance with ISF is in order?

- Shane