As mentioned in my prior wheezes on this subject, the present US economic climate would appear to present over-the-air (OTA) television broadcasters with fantastic possibilities. With the tremendous opportunities offered by digital production and transmission (i.e. HD and SD multi-channel and mobile and IP capabilities all at the same time), and most of it "free" to viewers, one would think that the time is ideal for OTAs to take a big chunk of penetration from their pay brethren. However, as an undying cheerleader for success of OTA, I feel there are a couple of wishes that must be granted before broadcasters have any hopes of stopping and successfully reversing their 15% household penetration ratio. First...
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