HDTV Adoption Jumps A Significant 25 Percent Over 2007 Holidays

[Shane]

5.5 million households brought home an HDTV set for the first time during the 2007/2008 holiday and Super Bowl season this year. A recent study of consumers across the U.S. indicates that 25 percent of U.S. households or 28 million now have at least one HDTV set, that up from a penetration of 20 percent in September 2007. In a study conducted shortly after Super Bowl XLII, Frank N. Magid Associates identified an impressive three million homes added a second HDTV during this same time frame, bringing multiple HDTV set homes up to nearly 10 million.

Due to falling prices and the upcoming digital transition, a larger percentage of younger adults 21-34 purchased HDTV's this holiday season. Among those who purchased their HDTV set in the past year, 18 percent say they did so to connect it to a high definition video game console like Xbox 360 or PlayStation 3...

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