On the heels of its launch of the first national electronics recycling initiative, Sony Electronics today announced a program to further encourage consumers to recycle their old television sets.

Sony will be offering, until March 15, 2008, a $100 coupon towards the purchase of a new Sony BRAVIA high-definition TV at Sony Style stores, online at sonystyle.com and through Sony Style telesales at 1-877-865-SONY for every old set recycled through the Sony Take Back Recycling Program, which kicked off September 15.

To help consumers...

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If you go to the Sony website you find out that Waste Management charges $25 to $50 for recycling non-Sony televisions. Then if you go to the Waste Management site you find out the recycling center for New York is in Ithaca, NY which is not even close to any of the big upstate cities of Buffalo, Rochester, Syracuse or Albany. Between the recycling fee and the cost of gas, it does not make any sense to try and take advantage of this offer.