Conforerence on Digital Television at Columbia

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Digital Television: Beyond HD & DTV
Columbia Institute for Tele-Information
Columbia Business School
Room L107 Warren Hall
Amsterdam Ave (between 115 & 116)

November 2, 2007

This conference will analyze the next generation of digital television technology, beyond today's high-definition and digital TV.
The evolution of television from analog to digital technology has been underway for more than half a century. It is not standing still. Even today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to dimensionalized viewing experiences, digital technology is changing television.

In consequence, new metrics that reflect real value propositions for advertisers are emerging. Capturing a viewer's interactions with content is the new reality. The traditional mass media provider--broadcasters, cable and satellite companies--are being joined by the telephone and mobile companies. They are delivering video content, incorporating Internet offerings, and providing TV on the go.

How will quality content be monetized in such a future? What is the role of user-generated content?

How will broadcasters and cable companies handle customer transitions from analog standard to digital and super-digital? Will content still be king or will the conduits gain the upper hand? How will agencies sell advertising across several media platforms?

This conference analyzes the next digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Agenda
9:00 - 9:20am Registration
9:20 - 9:30am Introduction
The Fourth Generation of Television