Leading Retailers Discuss Challenges of Selling HDTVs

[Dale]

<em>The art of retailing HDTV is becoming more of a sharp edged business sword with margins evaporating and new market channels threatening to displace the old. If you have any responsibility for the retailing of HDTV you had best get your team to this conference -- the 5th Annual HDTV Conference put on by DisplaySearch.</em> _Dale

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Leading Retailers Discuss Challenges of Selling HDTVs, HD Service, Next-Generation DVD Players and Gaming Platforms at DisplaySearch's 5th Annual HDTV Conference

AUSTIN, TEXAS, September 27, 2007—DisplaySearch, the worldwide leader in display market research and consulting, unveiled plans for the Retailer Panel at its upcoming 2007 HDTV Conference on October 10-11, 2007 at the Hilton Los Angeles/University City, California. Featuring executives from leading retail outlets, the panel will discuss the CE spending picture for this holiday season, what products are likely to be the best sellers, what has and hasn't worked in selling next generation DVD players, why 1080p TVs have been embraced in retail, and how to maximize attachment and service revenue.

According to DisplaySearch, by the end of 2007 there will be 51M cumulative HDTVs in the US market 26" and larger. However, only 52% are expected to be receiving HD service as consumers remain confused about HD. In fact, Best Buy recently commissioned a study that revealed that 41% of consumers said they understood little to nothing at all about HDTV and that they do not know all the costs associated with creating a full HD experience in their homes. The peripherals, attachments and services associated with creating this experience are critical for retailers to maintain or improve operating margins to offset rapidly falling TV prices. This session will address how retailers are educating their customers to...

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