By year's end, it's estimated more than 52 million households in the US will own a high-definition television1. A recent study by Best Buy found that owning an HDTV (high-definition television) doesn't always mean people are getting an HD experience. In fact, 41%2 of HDTV owners said they understand little to nothing at all about HDTV.
As the leading consumer electronics retailer, Best Buy is committed to helping consumers understand that HDTV is about more than just the television. That's why Best Buy has launched the HD Done Right campaign, which includes education and resources in stores and online, as well as no-cost phone support. This educational campaign will help consumers understand how to get the true HDTV experience they are looking for, and how to properly budget for the right home theater for their needs.
The Best Buy survey found...
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Best Buy Launches HDTV Educational Campaign to Clear Up Cons
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Shane
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stevekaden
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Shane
- Publisher / Author
- Posts: 1734
- Joined: Fri Oct 20, 2000 5:01 pm
- Location: Xenia, OH
- Contact:
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stevekaden
- Major Contributor
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- Joined: Thu Nov 30, 2006 3:20 pm
Okay...I don't want to be mean...it would be really nice if BB - and maybe the rest of the industry sales people would be more solid and consistent on their info. This is old news, and always will be an issue in the retail industry - with high employee turnover and complex products.
This announcement is right in line with what I would think is a good plan, diplayed information, resources (hopefully take home brochures), web site backup...and phone support. This is good. I hope it is in line with Industry Standards and perhaps maybe it can be cloned or even better - shared with the industry.
If everyone is teaching the same things, with the same vocabulary, instructions etc. the entire industry will rise with it.
Similar to the sale of a product or logo, we just might see an imprint on the general customer base.
This announcement is right in line with what I would think is a good plan, diplayed information, resources (hopefully take home brochures), web site backup...and phone support. This is good. I hope it is in line with Industry Standards and perhaps maybe it can be cloned or even better - shared with the industry.
If everyone is teaching the same things, with the same vocabulary, instructions etc. the entire industry will rise with it.
Similar to the sale of a product or logo, we just might see an imprint on the general customer base.