Sundance Channel and Universal HD to Deliver New High Defini

[Dale]

<strong>Microsoft Named Presenting Sponsor</strong>

Lineup Includes: "Iconoclasts," "Big Ideas for a Small Planet"
and "Live from Abbey Road"

Premieres Wednesday, August 1st at 8PM

New York, July 10, 2007 - Sundance Channel President & CEO Larry Aidem and President NBC Universal Cable and Digital Content Jeff Gaspin announced today that Sundance Channel and Universal HD are going to bring HD viewers a new weekly programming block beginning Wednesday, August 1st at 8 PM ET/5PM PT. The branded programming block, presented by Microsoft, will run Wednesdays through December 26th, showcasing Sundance Channel's critically-acclaimed, original series "Iconoclasts," "Big Ideas for a Small Planet" and "Live from Abbey Road" in high definition.

"Sundance Channel speaks to a very educated, tech savvy audience," said Aidem. "Our viewers are...

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