DTV Sales Up More Than 100 Percent During 1st Quarter 2006

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<em><strong>Calls on Retailers to Help Educate Consumers About DTV Transition During PARA Management Conference Keynote</strong>
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Arlington, Va., May 8, 2006 - Sales of digital televisions (DTV) grew more than 100 percent during the first quarter of 2006, announced Consumer Electronics Association (CEA®) President and CEO Gary Shapiro during his keynote Saturday at the 2006 PARA Management Conference. Shapiro addressed specialty audio-video dealers attending the conference held in Hilton Head, S.C., May 3-7, 2006.

According to new figures released by CEA, the industry sold 3.4 million DTV units during the first quarter of 2006, equaling a 101 percent increase in unit sales over the same time last year, and $3.6 billion in dollar sales. Unit sales of flat panel displays also rose dramatically during the first quarter with a 201 percent jump, bringing to life the findings of a recent CEA survey which showed that 49 percent of consumers say their next television purchase will be some type of flat panel technology.

"More than 35 million DTV units now have now been sold since market introduction in 1998," said Shapiro in his keynote.

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