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Fall 2007 HDTV Study Results
Study Title: Fall 2007 HDTV Study
Start Date: 5 Nov, 2007
End Date: 4 Dec, 2007
Respondents: 1772
If you wish to republish any of this data, please reference the "Fall 2007 HDTV Study" and "HDTV Magazine",
with appropriate links to the study results page and our web site, respectively.
1. How many HDTVs do you own?| 1 | 812 - 45.8% | | 2 | 544 - 30.7% | | 3 or more | 334 - 18.8% | | None | 82 - 4.6% |
2. What type(s) of HDTVs do you own?| CRT (Non-Projection) | 319 - 12.5% | | CRT (Rear Projection) | 358 - 14.0% | | CRT Projector | 20 - 0.8% | | LCD (Non-Projection) | 785 - 30.8% | | LCD (Rear Projection) | 168 - 6.6% | | LCD Projector | 70 - 2.7% | | Plasma | 341 - 13.4% | | DLP (Rear Projection) | 312 - 12.2% | | DLP Projector | 63 - 2.5% | | LCoS (SXRD, D-ILA, etc) | 116 - 4.5% |
3. What are the sizes of your HDTVs?| < 25" | 211 - 7.6% | | 25 - 29" | 193 - 6.9% | | 30 - 35" | 471 - 16.9% | | 36 - 40" | 294 - 10.6% | | 41 - 45" | 354 - 12.7% | | 46 - 50" | 426 - 15.3% | | 51 - 55" | 249 - 8.9% | | 56 - 60" | 215 - 7.7% | | 61 - 65" | 204 - 7.3% | | 66 - 70" | 23 - 0.8% | | > 70" | 146 - 5.2% |
4. What type(s) of HD content do you watch most?| Concerts | 304 - 5.9% | | Educational & Documentaries (Discovery, PBS, etc.) | 854 - 16.5% | | News/Weather | 376 - 7.3% | | Primetime TV (Lost, CSI, etc.) | 1186 - 22.9% | | Recorded Movies (HD DVD, Blu-ray, etc.) | 603 - 11.6% | | Sports | 1023 - 19.8% | | Televised Movies (HBO, etc.) | 771 - 14.9% | | Other (please specify) | 61 - 1.2% |
5. How do you receive your HD programming?| Over the air antenna | 792 - 31.6% | | DirecTV Satellite | 475 - 18.9% | | Dish Network Satellite | 576 - 23.0% | | Other Satellite | 49 - 2.0% | | Time Warner Cable | 113 - 4.5% | | Comcast Cable | 187 - 7.5% | | Other Cable | 200 - 8.0% | | Verizon FIOS | 25 - 1.0% | | AT&T U-verse | 5 - 0.2% | | Internet (downloads, video netcasts, etc.) | 72 - 2.9% | | I don't receive any HD programming | 13 - 0.5% |
6. Do you have a DVD player or television that up-converts standard DVD to high-definition?| Yes | 971 - 55.4% | | No | 737 - 42.0% | | Don't Know | 45 - 2.6% |
7. If you do up-convert, is the picture quality of your up-converted DVD content good enough, or will you be upgrading to a next-generation format when the time is right?| Good enough | 250 - 15.4% | | I will upgrade | 709 - 43.6% | | Not sure | 122 - 7.5% | | I don't up-convert | 544 - 33.5% |
8. Which next-generation format have you invested in?| HD DVD | 341 - 19.7% | | Blu-ray | 160 - 9.3% | | Both | 209 - 12.1% | | Neither | 1018 - 58.9% |
9. If you have not yet invested, which way are you leaning?| HD DVD | 470 - 33.4% | | Blu-ray | 377 - 26.8% | | Both | 217 - 15.4% | | Neither | 342 - 24.3% |
10. In deciding between HD DVD and Blu-ray, what are the most important factors to you?| Picture Quality | 1009 - 22.3% | | Audio Quality | 516 - 11.4% | | Price | 1014 - 22.4% | | Titles Available | 824 - 18.2% | | Brand (Manufacturer) | 230 - 5.1% | | Max size of media | 161 - 3.6% | | Compatibility | 460 - 10.2% | | Other (please specify) | 125 - 2.8% | | Special Features (PIP, Downloadable Content, etc.) | 178 - 3.9% |
11. Are you planning on purchasing a next-gen DVD player within the next 6 months?| Yes, HD DVD | 333 - 19.9% | | Yes, Blu-ray | 254 - 15.2% | | No | 1088 - 65.0% |
12. Are you aware of this cutoff of analog terrestrial services?| Yes | 1714 - 98.3% | | No | 29 - 1.7% |
13. Do you have any analog televisions sets that receive over-the-air signals?| Yes | 617 - 35.4% | | No | 1118 - 64.1% | | Not sure | 9 - 0.5% |
14. Are you aware that you will need a converter for any analog television sets if you wish to continue to receive over-the-air signals?| Yes | 1700 - 98.1% | | No | 33 - 1.9% |
15. If you still plan to have one or more analog television sets after the cut-off date, how much would you be willing to pay for a converter box to continue to receive over-the-air signals?| A. Nothing. | 889 - 57.1% | | B. Up to $5 | 67 - 4.3% | | C. Up to $10 | 130 - 8.3% | | D. Up to $15 | 57 - 3.7% | | E. Up to $20 | 415 - 26.6% |
16. In your opinion, why is this analog-to-digital transition taking place? A. Manufacturer’ have forced digital technology on North America in order to sell more products B. Broadcasters feared competition from cable and satellite which could be met on| Other (please specify) | 102 - 5.9% | | A | 57 - 3.3% | | B | 61 - 3.5% | | C | 1018 - 58.5% | | D | 385 - 22.1% | | E | 116 - 6.7% |
17. Would you classify yourself as an Early Adopter (One who embraces new technology before most others)?| Yes | 1160 - 67.0% | | No | 571 - 33.0% |
18. If you are not an Early Adopter, how long do you usually wait to buy?| 1 Month | 83 - 8.6% | | 3 Months | 101 - 10.5% | | 6 Months | 338 - 35.2% | | 1 Year or more | 439 - 45.7% |
19. When it comes to home entertainment electronics, where do you prefer to shop and buy?| Shop in-store, Buy in-store | 456 - 26.3% | | Shop in-store, Buy on-line | 238 - 13.7% | | Shop on-line, Buy in-store | 682 - 39.4% | | Shop on-line, Buy on-line | 356 - 20.6% |
20. When it comes to home entertainment electronics, how important is it to see/hear the product in person before buying? A. Not important B. Sometimes important, it depends on the product C. Very important, I rarely buy without trying first| A | 63 - 3.6% | | B | 875 - 50.5% | | C | 793 - 45.8% |
21. Which is more important to you?| Quality of HD programs | 1391 - 80.6% | | Quantity of HD programs | 335 - 19.4% |
22. Regarding "Quality", which is more important to you?| Technical Quality (Picture/Audio) | 1029 - 59.8% | | Content Quality (Compellingness) | 692 - 40.2% |
23. When finding programs to watch on television, which of the following statements best describes you? A. I watch only HD programming B. I prefer HD programming, but there are some shows I like that are not available in HD C. HD doesn't matter, I watch| A | 170 - 9.9% | | B | 1380 - 80.0% | | C | 174 - 10.1% |
24. As it relates to high definition, what interests you most?| News | 340 - 4.9% | | Articles | 264 - 3.8% | | Programming | 826 - 12.0% | | Peer Discussion (Online Forums) | 370 - 5.4% | | Reviews | 414 - 6.0% | | Gaming | 251 - 3.7% | | Equipment | 755 - 11.0% | | Books | 31 - 0.5% | | Sports | 866 - 12.6% | | Movies | 1020 - 14.8% | | Broadcast/OTA | 535 - 7.8% | | Cable | 263 - 3.8% | | Satellite | 813 - 11.8% | | IPTV | 122 - 1.8% |
25. Which HD gaming console(s) do you own?| Microsoft Xbox (original) | 196 - 10.4% | | Microsoft Xbox 360 | 296 - 15.8% | | Sony Playstation 3 | 195 - 10.4% | | Neither | 1189 - 63.4% |
26. What other home entertainment devices do you own?| High-end Audio System | 1174 - 42.6% | | HD Camcorder | 122 - 4.4% | | HD DVR (TiVo, etc) | 994 - 36.0% | | Location-shift unit (Slingbox, Sony LocationFree TV, etc.) | 112 - 4.1% | | Apple TV | 40 - 1.5% | | HDPC/Media Center | 316 - 11.5% |
27. Approximately how much do you have invested in your home entertainment system (components, cables, media, etc)? (US Dollars)| Less than $5K | 605 - 35.2% | | $5K - $9K | 496 - 28.9% | | $10K - $14K | 279 - 16.2% | | $15K - $19K | 108 - 6.3% | | $20K - $24K | 80 - 4.7% | | $25K - $29K | 61 - 3.6% | | $30K - $39K | 28 - 1.6% | | $40K - $49K | 12 - 0.7% | | $50K or more | 48 - 2.8% |
28. Approximately how much do you spend annually on Movie purchases/rentals for your home entertainment system? (US Dollars)| Less than $250 | 903 - 52.7% | | $250 - $499 | 497 - 29.0% | | $500 - $999 | 187 - 10.9% | | $1000 - $1999 | 88 - 5.1% | | $2000 - $2999 | 23 - 1.3% | | $3000 - $4999 | 13 - 0.8% | | $5000 or more | 2 - 0.1% |
29. Approximately how much do you spend annually on Console Game purchases/rentals for your home entertainment system? (US Dollars)| Less than $250 | 1290 - 80.6% | | $250 - $499 | 212 - 13.3% | | $500 - $999 | 69 - 4.3% | | $1000 - $1999 | 20 - 1.3% | | $2000 - $2999 | 7 - 0.4% | | $3000 - $4999 | 1 - 0.1% | | $5000 or more | 1 - 0.1% |
30. Do you intend to purchase an HDTV within the next 6 months?| Yes | 468 - 27.4% | | No | 813 - 47.5% | | Unsure | 429 - 25.1% |
31. If you intend to purchase an HDTV within the next six months, which type of HDTV are you most likely to purchase?| CRT (Non-Projection) | 2 - 0.2% | | CRT Projector | 2 - 0.2% | | Plasma | 192 - 16.7% | | LCD (Non-Projection) | 496 - 43.1% | | LCD (Rear Projection) | 21 - 1.8% | | LCD Projector | 17 - 1.5% | | DLP (Rear Projection) | 69 - 6.0% | | DLP Projector | 17 - 1.5% | | LCoS (SXRD, D-ILA, etc) | 70 - 6.1% | | Not sure yet | 266 - 23.1% |
32. Which other home entertainment components and services are you planning to purchase in the next 6 months? (please select all that apply)| Satellite Service | 190 - 13.7% | | Cable Service | 81 - 5.8% | | High-end Audio System | 219 - 15.8% | | HD Camcorder | 154 - 11.1% | | HD DVR (TiVo, etc.) | 200 - 14.4% | | Xbox 360 | 105 - 7.6% | | PS3 | 141 - 10.2% | | Apple TV | 34 - 2.4% | | HDPC/Media Center | 82 - 5.9% | | Other (please specify) | 182 - 13.1% |
33. Have you ever visited the HDTV Magazine website? (http://www.hdtvmagazine.com/)| Yes | 1332 - 77.8% | | No | 380 - 22.2% |
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