Dolby Enables 7.1 Surround Sound for Streaming Media
SAN FRANCISCO--(BUSINESS WIRE)-- Dolby Laboratories, Inc., (NYSE: DLB) today enabled the first discrete 7.1-channel surround sound entertainment experience available to streaming media using Dolby® Digital Plus audio. VUDU, a leading subscription-free, video-on-demand movie service and wholly owned subsidiary of Wal-Mart Stores, Inc., began streaming Walt Disney Pictures' Pirates of the Caribbean: On Stranger Tides in Dolby Digital Plus 7.1 audio today.
"We're thrilled to announce that the first entertainment content for an over-the-top or broadcast environment has been released in 7.1-channel surround sound, the best possible audio experience available for this type of delivery. It's great to collaborate with a leader in HD streaming like VUDU to enable consumers to enjoy the latest 7.1 films," said John Couling, Vice President, Products and Platforms, Dolby Laboratories. "Today is just the first step. We look forward to having the opportunity to work with additional content providers to deliver premium-quality 7.1 surround sound to more consumers."
To date, more than 30 films have been mixed in 7.1 for theatrical release. Dolby Digital Plus 7.1 allows content providers to enable these amazing 7.1 surround sound mixes created for the movie theater to be experienced in the home via streamed media.
Dolby Digital Plus 7.1 audio is currently available on select Blu-ray Disc™ players. Dolby Digital Plus is a sophisticated, bandwidth-efficient audio system based on Dolby Digital that is designed to adapt to the changing demands of entertainment delivery while retaining compatibility with existing home theater systems. It has been included in more than 430 million products worldwide, including TVs, set-top boxes, Blu-ray Disc players, audio/video receivers, and mobile phones.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories, Inc. Blu-ray Disc is a trademark of Blu-ray Disc Association. S11/24972 DLB-G
Posted by Shane Sturgeon, October 18, 2011 7:10 PM
About Shane SturgeonShane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.