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CEA Launches Discovery Group to Examine 3DTV Energy

ARLINGTON, Va.--(BUSINESS WIRE)-- The Consumer Electronics Association (CEA)® today announced the formation of the 3DTV Technology and Energy Consumption Discovery Group.

CEA expects 3DTV shipments will top 3.6 million in 2011 and nearly double that in 2012, reaching 6.9 million. As more manufacturers add 3D-features to their displays and content producers continue to create more 3D material, this discovery group will examine the state of 3DTV and whether energy measurement standards should be updated to reflect changes in technology.

"The discovery group will allow timely progress on the revision of CEA's energy measurement standards, while at the same time opening technical discussions on the energy consumption of 3D display technologies," said Brian Markwalter, senior vice president of research and standards for CEA.

Participation in CEA standards and activities is open to any company, organization or individual with direct and material interest. To join the 3DTV Technology and Energy Consumption Discovery Group, visit http://standards.ce.org/kwspub/join/. For more information, please contact Bill Belt at bbelt@CE.org or 703-907-5249.

CEA leads technology manufacturers in fostering CE industry growth by developing industry standards and technical specifications that enable new products to come to market and encourage interoperability with existing devices. CEA maintains an unmatched reputation as a credible and flexible standards-making body and has earned ANSI accreditation. Through more than 70 committees, subcommittees and working groups, the CEA Technology and Standards program provides a unique and efficient forum in which technical professionals throughout the industry develop a unified technology roadmap and address technical issues critical to CE industry growth. For information about CEA Technology and Standards, visit CE.org/standards.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media; https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

Posted by Shane Sturgeon, October 18, 2011 6:46 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.