HDTV Magazine
Welcome, Anonymous  •  Sign In  •  Register  •  Help

Disney-Pixar's Toy Story 3 Makes Global Debut with Dolby Surround 7.1

Step Up 3D Also to Be Released with Dolby Surround 7.1 to Further Immerse Audiences in the On-Screen Action


BURBANK, Calif. & SAN FRANCISCO--(BUSINESS WIRE)--Dolby Laboratories, Inc. (NYSE:DLB) and Walt Disney Studios Motion Pictures (WDSMP) announced today that both 2D and 3D formats of Toy Story 3 will be released globally in Dolby® Surround 7.1 this June. WDSMP also plans to release Step Up 3D in both 2D and 3D formats with Dolby Surround 7.1 this August.

"We are always looking for ways to push the cinematic envelope and bring more realistic and exciting sensory experiences to our audiences," said Gary Weaver, Senior Vice President, Administration, Walt Disney Studios Motion Pictures. "By collaborating with Dolby Laboratories we have raised the bar for moviegoers by delivering a superior audio format that complements both 2D and 3D digital cinema. Dolby Surround 7.1 will provide audiences around the globe with the most immersing audio entertainment experience available."

Toy Story 3 will be released in Dolby Surround 7.1 in 12 languages in select cinema chains throughout Australia, France, Hong Kong, Italy, Japan, Korea, Latin America, New Zealand, North America, Singapore, Taiwan, and the United Kingdom.

"This year Dolby cinema celebrates 40 years of helping filmmakers realize their artistic vision through continued innovation in audio and visual technologies," said Page Haun, Senior Director, Marketing, Cinema Market Segment, Dolby Laboratories. "Today, we are pleased to continue this tradition by offering Dolby Surround 7.1, giving filmmakers greater control over the definition and placement of sounds better representing the creative vision for the movies they produce."


About Dolby Surround 7.1

The latest innovation from a pioneer in cinema sound, Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition. The result: full-featured audio that better matches the visual impact of movies.

With the ability for content creators to mix in a discrete 7.1 format, Dolby Surround 7.1 provides four surround zones to better orchestrate audio channels in a movie theatre environment. The four surround zones incorporate the traditional Left Surround and Right Surround with new Back Surround Left and Back Surround Right zones. The addition of the two Back Surround zones enhances directionality in panning 360 degrees around the theatre.

Dolby Surround 7.1 format comprises eight channels of audio and has the following channel layout: Left, Center, Right, Low-Frequency Effects (LFE), Left Surround, Right Surround, Back Surround Left (new), and Back Surround Right (new).

For more information on Dolby Surround 7.1, visit http://bit.ly/DolbyToyStory3.

Watch a video about Dolby Surround 7.1 at http://bit.ly/DolbySurround7-1.


About Disney-Pixar's Toy Story 3

Toy Story 3 welcomes Woody (voice of Tom Hanks), Buzz (voice of Tim Allen), and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in…day care! These untamed tots with their sticky little fingers do not play nice, so it's all for one and one for all as plans for the great escape get underway. A few new faces—some plastic, some plush—join the adventure, including the iconic swinging bachelor and Barbie's counterpart, Ken (voice of Michael Keaton), a thespian hedgehog named Mr. Pricklepants (voice of Timothy Dalton), and a pink, strawberry-scented teddy bear called Lots-o'-Huggin' Bear (voice of Ned Beatty). Directed by Lee Unkrich (codirector of Toy Story 2 and Finding Nemo), produced by Pixar veteran Darla K. Anderson (Cars, Monsters, Inc.), and written by Academy Award®-winning screenwriter Michael Arndt (Little Miss Sunshine), Toy Story 3 is a comical new adventure in Disney Digital 3D and IMAX® 3D.


About Step Up 3D

New York's intense street dancing underground comes alive in eye-popping digital 3D in the third installment of the Step Up franchise as the raw, passion-fueled culture goes global. A tight-knit group of street dancers, including Luke (Rick Malambri) and Natalie (Sharni Vinson), team up with NYU freshman Moose (Adam Sevani), and find themselves pitted against the world's best hip hop dancers in a high-stakes showdown that will change their lives forever.


About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit www.dolby.com for more information.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Academy Awards is a registered trademark and service mark of the Academy of Motion Picture Arts and Sciences. IMAX is a registered trademark of IMAX Corporation. All other trademarks remain the property of their respective owners. S10/22972 DLB-G

Posted by Shane Sturgeon, June 15, 2010 8:15 PM

About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.