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Panasonic Announces New Pricing on 103-Inch Full HD Plasma Display

SECAUCUS, NJ--(Marketwire - May 7, 2009) - Panasonic, a leader in High Definition technology, announced today that the critically-acclaimed, 103-inch Plasma Full High Definition 1080p Display -- the world's largest Plasma commercially available -- will now be priced at $50,000. When it debuted in December 2006, the made-to-order HD Display was priced at $69,999.95.

With widespread acclaim for its size and picture quality, Panasonic's 103-inch Plasma has become the industry's leading high-impact, large-format display for a wide range of commercial and home theater applications -- from digital signage and entertainment, to high-end home theater, command and control and higher education. Since its debut, more than 6,000 Panasonic 103-inch HD Displays have been installed worldwide, far exceeding initial expectations.

"The combination of advancements in Plasma production technology and the tremendous worldwide success of the Panasonic 103-inch Plasma HD Display over the last two plus years have enabled us to increase production as well as efficiencies, and thereby make it available to a wider range of customers at a lower price point," said Andrew Nelkin, President of Panasonic Professional Display Company. "When our 103-inch Plasma first debuted, it was a made-to-order product. It soon became obvious that in ultra-large screen sizes, nothing comes close to the Panasonic 103-inch Plasma in delivering crisp, clear, blur-free images in 1080p High Definition. Demand for the 103 exceeded our initial expectations, and its popularity continues."

The Panasonic 103-inch HD Plasma Display has been installed in a wide range of high-visibility commercial applications in the U.S. including:

-- NBC Network's Sunday Night Football studio
-- NBC Network's 2009 Beijing Summer Olympics studio
-- CBS Network's The Early Show set
-- TNT Network's NBA Playoffs studio
-- Sam's Town Hotel & Gambling Hall (Las Vegas, NV)
-- Pechanga Resort and Casino (Temecula, CA)
-- The U.S. Patent & Trademark Office's Inventors Hall of Fame
(Alexandria, VA)
-- New York's City Hall (New York, NY)
-- East Coast Malls (White Plains, NY and Jersey City, NJ)

About the Panasonic 103-Inch Plasma -- The Panasonic 103-inch Full HD Plasma (TH-103PF10UK) delivers smooth, crisp motion images ideal for the fast pace of sports, action movies, and video games, truly making the TH-103PF10UK and its 7-1/2 ft. by 4 ft. of viewing space the ultimate home theater experience. It also includes incredible panel longevity with a 100,000-hour service life and is backed by Panasonic's 3-year warranty and world-class ProPlasma Concierge Service.

The TH-103PF10UK can support up to a 5 x 5 video wall natively -- the largest in the industry -- and also provides new video processing capabilities to further sharpen the image when displaying low resolution content or when zooming the image in video wall applications. Its new Portrait Zoom function lets you display one horizontal image across three vertically mounted 103-inch plasmas for an incredibly impactful visual of over 90 square feet.

About Panasonic Professional Display Company -- Based in Secaucus, N.J., Panasonic Professional Display Company, a market and technology leader in professional digital displays, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic offers a wide-range of displays with the industry's best image quality, ideal for education, retail, boardroom or the ultimate home theater experience. Panasonic broadcast-quality production monitors with true color performance are an industry standard. For more information on Panasonic Professional Display Company, please visit www.panasonic.com/proplasma.