Samsung Announces Its OpenCableTM High Definition DVR for tru2way

National Cable & Telecommunications Association 2008 Cable Show

NEW ORLEANS--(BUSINESS WIRE)--Samsung today announced the availability of its OpenCableTM High Definition DVR for tru2wayTM digital cable deployments. Tru2wayTM refers to interactive digital cable services delivered over the cable video network. Cable operators have committed to deploy support for the tru2way platform in service areas covering more than 90 million U.S. homes by the end of 2008.

The SMT-3090 has 2 HD tuners capable of decoding MPEG-2, H.264, VC-1 and AC-3 content and a 160 Gigabyte hard drive that can store up to 20 hours of HD content. With its CableCARDTM interface and DSG modem for DOCSIS® support, the SMT-3090 gives operators a solution for their tru2wayTM digital cable deployments.

In conjunction, Samsung will demonstrate the following capabilities on May 18-20 at CableNETTM, part of The National Cable & Telecommunications Association 2008 Cable Show in New Orleans:

* SMT-3090 Dual Tuner tru2way™ HD DVR SMT-3090 tru2way™ DVR will use a Mulitistream CableCARD to simultaneously decrypt and record two streams of digital cable to a 160 GB HDD. It also includes a DOCSIS 2.0 Modem for interactive communication to the headend.
* Samsung tru2way™ STB with DCAS Functionality Samsung tru2way™ Set Top box has the capability to download secure client software from a DCAS cable H/E and store it to the secure microchip embedded in the STB. The STB can decrypt an encrypted Video Stream with a matched CAS key.
* Samsung tru2way™ STB with DPI Functionality In communication with the H/E the Decision Engine and Switch Engine direct targeted ads based on viewing patterns.
* Samsung tru2way™ client with web extension Samsung tru2way™ Set Top box has the capability to support blended services including broadcast and web content.
* Samsung tru2way™ LCD TV with Multistream CableCard support.

CableNETTM is a technology showcase, as part of the 2008 Cable Show, that highlights next-generation broadband technologies and services that operators expect to deliver to consumers in the near term.

"A confluence of factors has come together that allow cable operators and consumers more choices when purchasing and deploying tru2wayTM technology," said Thomas Rhee, Senior VP, New Business Development, Samsung Electronics America, Inc "Samsung, already offering top-flight innovations in tru2wayTM LCDs and set-top boxes, looks forward to continuing to offer the best cable solutions to consumers."

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About Samsung Electronics Company, Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.