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29 Million Blu-ray Homes Expected This Year
By Shane Sturgeon
Publisher & Chief Technologist
Posted on March 26, 2008
Category: HD DVD & Blu-ray
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Strategy Analytics: As Format War Ends, 29 Million Blu-ray Homes Expected This Year

LONDON--(BUSINESS WIRE)--The Blu-ray Disc victory in its recent format war with HD-DVD will propel this technology into 29.4 million homes worldwide by the end of 2008, according to the latest research published by the Strategy Analytics Connected Home Devices service. According to, "Blu-ray Devices: Forecasting Sales and Ownership," Sony's PS3 games console will continue to drive the Blu-ray market until 2009, after which stand-alone Blu-ray players will become the dominant segment. By 2012 more than 132 million homes worldwide will own at least one Blu-ray device.

"HD-DVD's withdrawal leaves the way open for Blu-ray to become a major revenue earner for technology vendors and content owners alike," says David Mercer, Principal Analyst. "The 265 million homes that will own an HDTV by 2012, and Hollywood's need for a new growth engine, represent huge incentives for the industry to coordinate marketing activities and demonstrate unified support for the successor to DVD."

This Strategy Analytics report predicts that global sales of Blu-ray devices will reach 18.8 million units in 2008, including 4 million stand-alone players, 13 million consoles and nearly 2 million PCs. By 2012, annual sales of all BD devices will reach 57.4 million units. The largest market will be in Europe, with 26.4 million, followed by the US (22.6 million) and Japan (8.4 million).

The table, "Blu-ray Disc Devices: Household Penetration Forecast," may be seen at http://www.strategyanalytics.net/default.aspx?mod=ReportAbstractViewer &a0=3862 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. For more information, please visit http://www.strategyanalytics.net/

Posted by Shane Sturgeon, March 26, 2008 09:14 AM

Reader Commentary

See Forum Topic: 29 Million Blu-ray Homes Expected This Year (35 replies)
Mar 26, 10:57am
With the prediction that over 29 million Blu-Ray Players will be sold this year I wonder how many people know that if they don't have an HDMI connection that supports HDCP will be watching HDTV at less than HDTV quality.
Mar 26, 11:24am
I'm not surprised by Sony's success with the PS3. For those who have any interest in video games, I'd recommend going with the PS3 instead of waiting for a stand-alone Blu-ray player. Even if you have no interest in games, you can use the PS3 to downloa
Mar 26, 1:15pm
With the prediction that over 29 million Blu-Ray Players will be sold this year I wonder how many people know that if they don't have an HDMI connection that supports HDCP will be watching HDTV at less than HDTV quality.
Mar 26, 2:54pm
This is a topic I'd like to see explained on this forum because it leaves me confused. I thought HDCP would be used to authenticate encrypted media which presumably would block unauthorized Blu-ray discs for copyright protection purposes. I don't see wh
Mar 26, 7:49pm
Many of the co-workers that I am working with that were thinking of getting a HD disc system now are afraid to spend the money on a new player,, fear of the system not being around in the future and many of these are older people that do not want a game m
Mar 26, 9:02pm
Well, I'm an "older" person and I have three game machines including the PS3 hooked into my 50 " HD set. (Currently playing "Uncharted: Drakes Fortune" for the PS3 ) The games on the PS3 are simply amazing: HD with brilliant detailed color graphics and
Mar 27, 6:35am
I thought HDCP would be used to authenticate encrypted media which presumably would block unauthorized Blu-ray discs for copyright protection purposes. I don't see what that has to do with HDMI or why you'd want to block it at the displa
Mar 27, 7:09am
29 million Blu-Ray homes this year but only 15 million discs to be sold? http://www.hollywoodinhidef.com/blog_detail.php?id=187
Mar 27, 7:39am
29 million Blu-Ray homes this year but only 15 million discs to be sold? http://www.hollywoodinhidef.com/blog_detail.php?id=187 Ever hear of Netflix or Blockbuster? Especially with the high cost of
Mar 27, 8:22am
Sony is scared. They have already lost 50% more money on BR than Toshiba lost on HD DVD, and sales are flat -- at best. Believe it or not, HD DVD disc sales have been improving against BR every month this year-- February was
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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.