HDTV Magazine Bulletins - Large-Size TV Market: Consumers Prefer Full-HD to Larger Sets

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Large-Size TV Market: Consumers Prefer Full-HD to Larger Sets

By Dale Cripps on September 14, 2007

Large-Size TV Market: Consumers Prefer to Full-HD Clearly

Consumers prefer a 46-inch full HD LCD TV rather than a 50-inch HD PDP TV, according to the latest survey data.

While the full HD TV market is continuing to flourish, led by large sizes, Displaybank (CEO Peter Kwon, www.displaybank.com ), a display market research institute, has surveyed on the preference of 46-inch full HD LCD TV and 50-inch HF PDP TV targeting 673 website visitors, highlighting the fact that 65.8%, more than half the respondents, nominated 46-inch full HD LCD TVs.

46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey

<*Note that the data is applied where the prices are same.>

The survey also proposes a gap between the two devices (46-inch full HD LCD TV: 3.2 million won or $3,430.80, 50-inch HD PDP TV: 2.5 million won or $2,680.53), and as a result, 47.8% of the respondents still prefers to the 46-inch full HD LCD TV despite the price differential. This seems to be attributable to the aggressive marketing activities for LCD TVs and consumer's recognition of a premium on the full HD TV to a certain extent.

46-inch Full-HD LCD TV and 50-inch HD PDP TV Preference Survey

In addition, the survey on the price premium for a full HD TV reveals that 52.8% of the respondents said that a full HD TV has a 10% to 20% higher price premium than a HD TV, proving consumers' preference to a 46-inch full HD LCD TV.

HD TV vs. Full-HD TV Price Premium

<*Note that the data is applied where the screen sizes are same.>

The survey result seems to be an important analysis data for product roadmaps and marketing activities of TV vendors and distributors.

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Displaybank has implemented regular consumer researches in the field of displays and reported the result. For customers who desire to have a further detailed consumer research, an extra tailored consulting is also provided.

Displaybank's consumer research is more specific and more specialized than any rival research firms by using a wide range of worldwide networks of industry knowledge and 90,000 specialized panels.

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