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Verbatim to Launch World's First Mini Blu-ray Media
By Shane Sturgeon
Publisher & Chief Technologist
Posted on August 2, 2007
Category: HD DVD & Blu-ray
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Verbatim to Launch World's First Mini BD Media

3-inch Recordable and Rewriteable Discs Provide One Hour of Continuous Video Recording in High-Definition (1920x1080i) for BD Camcorders


CHARLOTTE, NC (August 2, 2007) - Verbatim® Corporation and its parent company Mitsubishi Kagaku Media (MKM), announced today the world's first Mini Blu-ray Recordable/Rewriteable (BD-R/RE) media. Measuring three inches (8cm) in diameter, the new 7.5GB discs provide approximately one hour of continuous video capture time on a single side when high definition (1920x1080i) is used, and approximately two hours* of video capture time with images recorded at 1440x1080i. MKM Mini BD media will be available in August in Japan, where the new Hitachi BD-compatible camcorder will be launched. Verbatim will begin shipments to other parts of the world, including North America, when the new BD-compatible camcorders become available locally.

Verbatim Mini BD media combine with a BD-compatible camcorder to provide consumers with convenience features that hard disk camcorders cannot offer. With the ability to record priceless memories directly to a Mini BD disc, users can eliminate the time-consuming process of downloading captured video to their computer hard drive. They can also enjoy unlimited capacity by simply removing the disc from the camcorder and adding a new one.

Like Verbatim's standard (12 cm) BD media, the new Mini BD discs deliver the highest read/write performance and unsurpassed longevity. Advanced technologies developed by MKM guard against deterioration in picture and sound quality--even with repeated recording and playback. By combining MKM's proprietary recording layers and hard coat with its precision stamper and precision molding technologies during the manufacturing process, Verbatim BD media customers can be confident they have the best media on the market for their special memories and that they'll be able to enjoy them for years to come.

The proprietary hard-coat finish on Verbatim BD media has superior anti-static and anti-scratch properties for added protection against scratches, fingerprints and dust particles that can occur during normal camcorder and home use.

Verbatim's new Mini BD media is produced to the highest quality standards at MKM's optical disc manufacturing facility in Mizushima, Japan. The Mizushima factory is well known for its expertise in producing blue laser media.


About Verbatim and MKM

Verbatim's businesses in the Americas, Eumea and Asia Pacific regions are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd.. MKM's parent company, Mitsubishi Chemical Corporation (MCC), is Japan's largest chemical company.

Verbatim develops and markets innovative, high-quality products for storing, moving and using digital content. Known for its leadership in the optical, magnetic and flash storage and related accessories markets, the company provides reliable, unique technologies and products that are highly sought after and broadly distributed worldwide. For more information, contact Verbatim Corporation, 1200 W.T. Harris Boulevard, Charlotte, NC 28262, (800) 421-4188. In Europe, Verbatim Ltd., Prestige House, 23-26 High Street, Egham, Surrey, TW20 9DU, UK, (+44) 1784 439 781. In Japan, Mitsubishi Kagaku Media Co., Ltd., 31-19, Shiba 5-Chome, Minato-ku, Tokyo 108-0014, (+81) 3-5454-3972. Or visit the web site at www.verbatim.com and select the country of your location.

# # #

*Camcorder battery would require recharging for a two-hour recording time.

Verbatim is a registered trademark. Other company and product names contained herein are trademarks of their respective companies.
Specifications subject to change without notice.

US Press Contact:
Andy Marken
Andy@Markencom.com
Marken Communications, Inc.
(408) 986-0100

Japan Press Contact:
Yukana Yamashita
7108060@cc.m-kagaku.co.jp
+81-3-5484-3925

Europe Press Contact:
Maria Csilics
mcsilics@verbatim-europe.com
+49-(0)6196-9001-30

Posted by Shane Sturgeon, August 2, 2007 11:16 AM

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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.