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Target to Feature Sony Blu-ray Disc Player
By Shane Sturgeon
Publisher & Chief Technologist
Posted on July 26, 2007
Category: HD DVD & Blu-ray
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Target to Feature Sony Blu-ray Disc Player

Stores Also to Expand Selection of BD Movies


Sony BDP-S300SAN DIEGO, July 26, 2007 - Beginning this fall and continuing at least through the holiday season, Target will feature Sony® Blu-ray Disc® players as the exclusive product in the emerging category of high-definition home video systems, as well as an expanded assortment of Blu-ray Disc movies.

"We're extremely excited that Target chose to carry Sony Blu-ray Disc players," said Randy Waynick, senior vice president of Sony's Home Products Division. "Target's decision to add Sony's Blu-ray Disc player to the shelf, in addition to the already available PLAYSTATION® 3 video game system, illustrates how this leading retailer is in tune with American consumers who are interested in the latest high-definition technologies."

The Sony BDP-S300 Blu-ray Disc player will arrive in stores in October as part of a holiday feature endcap that will clearly communicate the consumer benefits of the Blu-ray Disc technology. The endcap will also feature an expanded list of movie titles from a variety of Hollywood studios.

"Target's decision to promote Blu-ray Disc players in the fourth quarter sends an important message to those who may still be sitting the high-definition fence," said David Bishop, president of Sony Pictures Home Entertainment. "Their guests rely on Target to merchandise solutions that enhance their lives and they rely on Sony as one of the most trusted electronics brands to offer the best technologies.

"This promotion from Target and Sony will lend further credibility to the benefits associated with Blu-ray Disc technology."

Posted by Shane Sturgeon, July 26, 2007 10:42 AM

Reader Commentary

See Forum Topic: Target to Feature Sony Blu-ray Disc Player (12 replies)
Jul 26, 11:46am
Couple this with Blockbusters recent announcement and I'd say we're just one or two more corporate announcements away from checkmate and an end to this senseless HD format war. I'm glad to see that the superior format may actually win out this time around
Jul 26, 11:58am
Keep in mind that each of these announcements is about 80% marketing, 20% meat. I don't think that either Blockbuster or Target have a large enough impact on the market to sway it one way or the other. It will take a Wal-mart or Amazon to do something lik
Jul 26, 12:12pm
I just received the following from the HD DVD side in response to Sony's announcement: Target will continue to carry the Xbox
Jul 26, 6:46pm
Here we goooooooooooooooooooo :D :D
Jul 27, 7:53am
Couple this with Blockbusters recent announcement and I'd say we're just one or two more corporate announcements away from checkmate and an end to this senseless HD format war. I'm glad to see that the superior format may actua
Jul 28, 11:34am
Sony wants to prove it is winnings so badly that they are trying every marketing trick they have. It is nothing more than try to sway people w/ psycho-babble to get them to buy the product. Of course a whole lot like Beta they are ignoring the features an
Jul 28, 8:10pm
Bear in mind ONLY blu-ray has received substantial manufacturer support beyond just Sony. That brings pressure on the format war from a different direction that most have overlooked. So far Toshiba and HD DVD has been snubbed and left on their own to e
Jul 29, 1:33am
Were do you get your data that HD-DVD is bleeding? It seems like it is actually the other way around. You can't believe that Blockbuster selected Blu-Ray because they sold more. They must have made a fantastic deal with Sony and/or Disney. The same
Jul 29, 8:05am
Without a doubt the only blood being shed is "Blu" Blood. With the PS3 debacle, Sony is in serious financial trouble. Not only that, but it costs substantially more money to make a Blu-ray disc than to make an HD-DVD disc. Not only are the retrofit sta
Jul 29, 10:22am
Without a doubt the only blood being shed is "Blu" Blood. From what I have heard both formats are bleeding their supporters, some way more than others with Sony taking the biggest blu-ray hit but at least they have a
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About Shane Sturgeon

Shane Sturgeon is the Co-Publisher and Chief Technologist of HDTV Magazine, an industry publication with HDTV roots going back to 1984, when Dale Cripps founded The HDTV Newsletter. Today, HDTV Magazine is a leading online resource for HDTV news and information and captures the eyes and imaginations of over 3 million visitors annually. Mr. Sturgeon has a background in information technology and has served in various consulting capacities for Fortune 500 companies such as J.P. Morgan Chase, Verizon Communications, Proctor & Gamble and Nationwide Insurance. He has a Bachelor of Science in Computer Science from Wright State University.