HDTV Forum

Industry standardization is a fickle mistress. Just ask the manufacturers of optical drives, their building blocks, and media. On the one hand, a unified technological approach to addressing a market need encourages broad industry-supplier support that reassures customers of the approach's viability and longevity, thereby encouraging them to open their wallets and make significant investments in it. On the other hand, unless that technological approach regularly evolves, encouraging those same customers to repeatedly reopen their wallets, the market stalls, and profits evaporate...

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