The reason why I said “larger screen sizes” was because since the 80s most people are replacing their relatively small TVs with larger and larger screens sizes without typically changing the viewing arrangements (distance from TV/furniture arrangement/seating positions) because most people do not know the rules of viewing distance/resolution/screen size.
All true but your reply assumes that by replacing their old NTSC TV with a larger screen HDTV that most people are now coming close to or using 3-4 screen heights which is not true. My observation is 5-10 screen heights in thousands of homes with an HDTV. Using the parameters you state above, the observed viewing distance with their old NTSC TV would have been 8-15 screen heights. That is the required piece of information not found in the above analysis.
As you point out, most do not change their viewing arrangements and that is the key to understanding what is happening in the home. Many of my customers have stated that they did not buy an even larger screen (which they should have based on our rules) because of past information about viewing distance based on the old NTSC system. Yet when I explain to them these fundamentals that you and I understand, we discover rather than the 45-65 inch screen they are using, the correct size is actually 65-105 inches. Naturally they are shocked by the very thought of such a large screen in the room which then leads to justification as to why that would never happen. And that always comes down to having to change the design of the room, in essence, the life style they and their loved ones prefer to experience. Just the thought of moving a couch closer to the display can be upsetting!
Few actually pursue the immersive and high resolution experience you and I relish in. Some will not do it due to motion sickness. Yet most simply do not care and are satisfied with the improvements they already perceive with their HDTV in the comfort they already had. This final observation also carries over to those who have spent thousands of dollars for a dedicated home theater yet still choose to not have the 3 screen heights experience you and I prefer. In these systems 4-6 screen heights is common.
I am puzzled by your claim that a store would state, “that this new HDTV is so sharp that HD can be viewed at 3 times its height”. Maybe, I repeat maybe a high end store but this is difficult to comprehend occurring at the local Best Buy, Walmart, Brandsmart, HHGregg, etc..
Toshiba clearly had made a valid observation! Indeed, properly upconverted/scaled DVD is quite satisfying under normal consumer use and most do perceive the result as being just like HD. Why would a store go out of its way with each and every customer to point out viewing fundamentals and resolution differences that 90-95% do not care about, and have no real intention of changing their lifestyle or spending more money to address such concerns? It is people like you and I demanding better and willing to move mountains for this experience yet we only represent about 5-10% of the viewers. I am grateful for blu-ray because it is the ONLY source that actually delivers the HD promise of perfection at the correct viewing distance. Indeed, it is so good that folks like you and I can modify a 2.35 blu-ray source to fill out a 2.35 cinemascope screen, exceeding the original capability of HD. I am very grateful that the general public also perceives a benefit so blu-ray can exist! If only it would have been so for SACD and DVD-Audio...
On that note, the 90-95% who don’t care are having a major influence in the market and appear to be saying they will except a lower standard of source quality, DVD or HD, provided they can access it now at the touch of a button, and experience it with any device they can lay their hands on, just like they did with audio. My observation is the future does not look very bright for performance folks like you and I because ultimate performance is not the goal of the majority; good enough balanced against the most convenience will do just fine.
Going back to this simple question and the way it was delivered, the experience of my observations draw a reasonable and ordinary anecdotal conclusion; this person has likely just purchased an HDTV and while they could simply connect their old DVD player, something has inspired them to look at a player that claims to deliver near HD quality with DVD. More than likely the inspiration came from a sales person or simply seeing this claim on a box or on a product. Hence the root of the question, is it true?
There is a plenty of performance information on this site for any reader who wishes to put forth the effort to find it. There are a number of authors and forum members who have the answer to a readers performance question; they only need to ask a performance related question.