Last Tuesday, April 12, Samsung held its annual press briefing and TV launch event at its new, “hip” facility in the Chelsea section of Manhattan. The multi-story building is known as Samsung837 (like a Twitter handle), as its location is on 837 Washington Street by the High Line elevated walkway.
Samsung, who has dominated the worldwide television market for many years – and who has a pretty good market share in smartphones, too – has been a leader in developing Ultra HD (4K) televisions with high dynamic range and wider color gamuts, most notably in their S-line.
At the briefing, they announced their new, top-of-the-line Ultra HDTVs, equipped for high dynamic range with quantum dot backlights manufactured by Nanosys of Sunnyvale, CA. There are a few new sizes in the line that are re-defining what a “small” TV screen means! The flagship model is the KS9800 curved SUHDTV, which will be available in a 65-inch size ($4,499), 78 inches ($9,999), and a mammoth 88-inch version ($19,999).
Stepping down, we find the KS9500-series, with a 55” model for $2,499, a 65” model for $3,699, and a 78” model for $7,999 (June). The flat-screen KS9000 comes in three flavors – 55” ($2,299), 65” ($3,499) and 75” ($6,499, June). There are two entry-level SKUs (if that’s even the right term to use) as well – the KS8500, a curved-screen version, is aimed at the consumer wanting a smaller screen, with a 55” model for $1,999 and a 65” model for $2,999. A 49” model will be available in May for $1,699. The line is rounded out with the KS8000 flat SUHDTV (55” $1, 799; and 65” $2,799, with a 49” model for $1,499 and a 60” model for $2,299; both to come in May).
There’s not a huge difference between these models – the differences have mostly to do with curved and flat surfaces and the screen size options available. Plus a bevy of “bells and whistles.” Perhaps the most intriguing are a set of “connect and control” features.
Samsung’s been offering a Smart Hub feature for some time, and this year’s iteration lets you plug in a cable box from Comcast or Time Warner or a set-top from DirecTV, and the TV will automatically recognize the box and set up all the required control functions on the Samsung TV remote. All you have to do is plug in an HDMI cable.
On top of that, Samsung’s Smart Things feature provides on-off control of things like locks, lamps, and other devices connected by Wi-Fi, ZigBee, or Z-Wave protocols. The company offers switchable outlets, water sensors, proximity sensors, and motion sensors; all of which connect back to your television and smart phone for monitoring and control. (And yes, the television can also be controlled by this system.)
Samsung’s concept is this: Since we spend so much time in front of our big screen TVs, why not make them the hub of a home monitoring and control system? And why not make the connection and activation of everything from set-top boxes to remotely-controlled AC outlets a plug-and-play operation? A Smart Things starter kit is available for $249, and you can add compatible ZigBee and Z-Wave devices like thermostats, smoke and CO detectors, and locks from companies like Honeywell, Schlage, Cree, Leviton, and First Alert.
So why are Samsung and other TV manufacturers looking to get into home control systems? A combination of declining TV sales and falling prices has resulted in an accelerating transition away from Full HD (1920×1080) televisions and displays to Ultra HD (3840×2160), as TV manufacturing shifts to China and manufacturers frantically search for profitability.
Samsung – likely motivated by this trend – is looking a way to add value to TV sales, pitching a complete home entertainment and control system (with sound bars, surround audio, and Ultra HD Blu-ray players, of course) to consumers. It’s all about the Internet of Things (IoT) – the idea that every electronic gadget in your home has an IP address and can be controlled with a driver and an app.
Think about this for a moment: Seven years ago, a first-tier 50-inch 1080p plasma equipped with active-shutter 3D playback was priced at $2,500. Today, you can buy four times the resolution, eight times the brightness, a much wider color gamut, a much lighter set with lower power consumption, and five more inches of screen for about $600 less.
Amazing! You’re thinking. My next TV is going to be an Ultra HDTV! Good thinking, as your next TV sized 55 inches or larger will probably be an Ultra HD set anyway, since TV manufacturers are ramping down production of 1080p sets and retailers are devoting more shelf space to UHD.
While there are and will continue to be some amazing deals on Ultra HD sets, don’t forget the enhancements. In addition to the aforementioned high dynamic range and wider color gamut, higher frame rates (HFR) will also become a part of the UHD ecosystem. (So will 8K displays, but I’m getting ahead of myself…)
Problem is; no two companies are implementing all of these add-ons the same way. We have competing systems for HDR (Dolby Vision, Technicolor, BBC/NHK HLG, and yes, Samsung), and yet another controversy about pixel resolution in displays using the pentile red-green-blue-white (RGBW) pixel array (LG’s new Ultra HD OLEDs).
To date, only two HDR Blu-ray players have been announced, and only one (Samsung) is available at retail. A bigger problem: Many Ultra HDTVs have only one HDMI 2.0 input, which needs to support the CTA 861.3 HDR metadata standard. (DisplayPort 1.4 also works with CTA 861.3, but it was just announced). And HDMI 2.0 is barely fast enough for 4K HDR: If you want to connect a PC for Ultra HD gaming at 60Hz with 10-bit RGB (4:4:4) color, you’re out of luck.
In other words; it’s chaos as usual in the CE world, like HDTV was circa 1998. I don’t know how fast these issues will be worked out. All HDR-10 compatible TVs should play back 10-bit content from Ultra HD Blu-ray discs and media files. When it comes to enhanced HDR systems, Vizio, TCL, and LG support Dolby Vision, but Samsung does not; neither do Panasonic and Sony.
Only a handful of TV models have opted to include the still royalty-free DisplayPort interface to overcome some of the UHD speed limit issues of HDMI. 4K content isn’t exactly in abundance, either. No broadcasts are planned in the near future, and a handful of cable systems are working on 4K channels (remember the 3D channels from Comcast and DirecTV?). Netflix and Amazon Prime do stream in UHD, but you need a TV that supports the VP9/VP10 and H.265 codecs to watch.
If you are considering a purchase of an Ultra HDTV and not in a big hurry, my advice is to sit on your hands for another year until many of these issues get ironed out. Sometimes doing nothing really is the best option…
Posted by Pete Putman, April 13, 2016 1:30 PM
About Pete PutmanPeter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.
Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.