Ahhh, summertime: When everyone’s thoughts turn to cookouts, the beach, ice cream, baseball games, driving with the top down (or moon roof open), miniature golf – I could go on, but you get the idea.
One of the things most people are NOT thinking about is buying a new TV. Sure, there’s plenty to watch, but most of us would rather be outside in the nice weather. (Kayaking is my thing this time of year).
Even so, prices continue to drop across the board on all screen sizes, even on UHDTVs. Consider HH Gregg’s flier from last Sunday, where Sharp is now advertising its new line-up of discounted Ultra HDTVs for some eye-popping prices. How about $600 for the 43-inch LC43UB30 “smart” TV? Or $800 for the 50-inch LC50UB30? Both of those prices represent $200 discounts off full retail, which was already low.
There’s even a 55-inch model, the LC50UB30, for a grand. That’s Vizio territory when it comes to pricing and shows you how determined Sharp is to get back in the TV game and recapture some of the old magic from a decade ago.
Even the newest technologies are being discounted. Samsung’s HDR-ready S-series of UHDTVs are seeing substantial price cuts, with the 55-inch UN55JS8500 trimmed by $1,000 to $1998 and the 65-inch UH65JS8500 marked down to $2998. Curved models have seen an even bigger cut of $1500 off full book (UN55JS9000 is $2498 and UN65JS9000 is $3498).
Even LG’s new OLED TVs aren’t immune. The company ran a week-long promotion earlier this month with substantial discounts. The 55EG9600 was dropped to $5,500 from $6,000, while the 65EG9600 saw its price cut by a whopping $2,000 from $9,000 to $7,000.
And back around the 4th of July, their older 55EC9300 1080p OLED TV saw a price drop to $2,300. That price has since risen back to $2,500, which is quite a discount from when it first came out two years ago and was tagged at $15,000!
Don’t need a UHD set yet? Haier would be happy if you bought one of their new 50E3500 50-inch 1080p LCD TVs, and it will only set you back $370.00 – which works out to an amazing $7.40 per diagonal inch, a new low for LCD TVs. If 50 inches isn’t big enough, Haier’s got a 55-inch model (55E3500) for $400, which is almost as good a deal.
Given the number of UHDTVs that are now priced at or below $1,000, you can expect the shift from 1080p to 4K in larger TV screen sizes to accelerate. I had figured we’d see the majority of TVs 50 inches and larger move to 2160p resolution by the end of 2017. Now, I’m beginning to think it will happen even faster – maybe by the 4th quarter of next year.
Either way, there’s no question that your next TV purchase will bring you a lot more bang for the buck. With 43 inches now the most popular screen size, you’ll be able to buy two 1080p models at a time for what one cost a year ago. And the way things are trending, you may want to consider making the move to 4K if you are upgrading over the holidays.
For now, you can just enjoy swinging in your hammock with a nice cool glass of lemonade while the birds chirp, the bees buzz, and July turns into August. There will be plenty of time to ruminate on the features sets of new TVs this fall…
Posted by Pete Putman, July 16, 2015 1:01 PM
About Pete PutmanPeter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.
Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.