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You may not have noticed it, but the U.S. economy is doing quite well right now. Unemployment continues to fall; the Dow and S&P 500 recently hit all-time highs, and the price of oil has gone into free fall lately.

For many consumers, that means more money in their wallets. And with the conclusion of the college football playoffs and the Super Bowl looming in a couple of weeks, now – and I mean NOW – is the absolute best time to buy a new television.

Not on Black Friday, or Cyber Monday. Not right before Christmas. NOW.

It’s been well-documented that TV sales spike upward right as the pro football playoffs start and hit their peak the week before the Super Bowl. That’s partly because obsessed fans want a big-screen HD experience to see the Seahawks and Patriots slug it out. But it’s also because TV retailers see slow months looming immediately after the game, and don’t want to sit on large quantities of unsold inventory.

To drive the point home, brick-and-mortar store chains like Best Buy and HH Gregg are circulating fliers in the Sunday papers that showcase these big screens with generic football scenes. Gregg’s flier for this past Sunday (1/18) calls it their “Annual Super Sale.” Best Buy trumpets your chance to “Get a Game-Changer at a Great Price.”

Sunday 1-19-2015 Fliers 1024

So, just how good are the deals? BB’s flier features deals on LG sets, offering a 55-inch Ultra HD smart TV (55UB8200) for $1200 and a 65-inch model (65UB9200) for $2000. Don’t need 4K? You can grab a 55-inch 1080p set (55LB5550) for $500 or a 65-inch version (65LB5200) for $800. Pick up an LG soundbar for $200, a $100 discount off full retail.

Across the street, Gregg has an LG 60-inch Ultra HD set (60UB8200) for $1800 and a 49-inch (yes, 49-inch!) 49UB8200 for $900. Not big enough? Sharp’s 70-inch LC70LE660U 1080p TV is tagged at $1400, and Gregg will throw in a $50 gift card with it. LG’s also got a 79-inch Ultra HD model (79UB9800) for $6000 – not exactly a bargain, but that is a HUGE TV with 4K resolution.

Aside from the LG behemoth, these are Vizio-like prices. Speaking of Vizio, they’ve got a 55-inch 1080p set (E5501-B2) at Best Buy for $600 and a 50-inch loaded “smart” model (M5021-B1) for the same price. You’ll also find a 65-inch 1080p set (D6501-C3) for $900 and a 70-inch 1080p version (E7001-B3) for $1300. Vizio’s in the Ultra HD game, too – their 65-inch P652UI model is yours for just $1500.

How about Samsung? The 55-inch UN55HU6950 Ultra HD smart TV has been discounted to $1300 at Best Buy, while Gregg has the 65-inch UN65H6203 1080p smart TV for $1200. And if you need a basic 32-inch set for a bedroom or vacation home, the Samsung UN32EH4003 will set you back just $219. (Of course, you can also buy a ProScan PLDED3273A 720p 32-inch TV at Gregg for just $160.)

Let’s turn our attention away from specific models and prices and look at the big picture. Until last year, the biggest TV you could buy for less than $500 was around 42 inches. For less than $1,000, it was 60 inches. Now the bar has been lowered – you can routinely find 55-inch sets for $500 (Haier has a 55-inch model for $400), and 65-inch 1080p sets for $800 to $900.

And Ultra HD set prices, which flirted with the $1,000 level several times last year, are getting very close to those of 1080p sets. In some cases, loaded 3D “smart” 1080p sets sell for about the same price as basic Ultra HDTVs. Case in point: Samsung’s UN55HU8550 55-inch Ultra HD model (smart 3D) sells for only $200 more ($1700) than their 60-inch UN60H7150 (smart 3D) 1080p TV ($1500).

Aside from a spike in Ultra HDTV sales last year, there’s not a lot of motivation for consumers to upgrade their televisions unless they can score a real deal on a much bigger screen. 55 inches for $500 will do it; so will 65 inches for $800. And some will take the plunge into 4K as the price of 55-inch sets drops closer to a grand.

Best Buy hopes you’ll do this sooner than later: In a news story from January 15, the company’s financial guidance stated that domestic sales would be flat to negative for the first half of the year. At the same time, Best Buy also said profitability will take a hit as it plans to spend heavily on store improvements.

Expect further discounts as we get closer to the big game. You’ll probably see at least one or more 55-inch Ultra HD models dip below $1,000 in next Sunday’s fliers, and you might also see 65-inch 2K sets pushed for $700. There might even be more crazy discounts the day of the game as brick-and-mortar retailers try to push more black ink onto their ledgers.

Happy hunting!

Posted by Pete Putman, January 19, 2015 11:36 AM

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About Pete Putman

Peter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.

Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.