A story posted on the Home Media Web site states that overall consumer electronics retail sales for Black Friday declined by 5.6% from last year.
According to research firm NPD, many categories of electronics underperformed on the day after Thanksgiving. The flat screen (LCD, plasma) TV segment was one of them, with sales revenue dropping by 6%. NPD attributed this to lower average retail prices for TVs ($333 vs. $367 last year). 40% of all TVs sold had 32-inch screens, but for an average price of $194.
Interestingly, sales of TVs with screens larger than 50 inches increased by 65% Y-Y, with the 65-inch and larger category accounting for 6% of all TV sales, compared to 1% a year ago. It wasn’t hard to find 60-inch plasma and LCD sets for well under $1,000, and Sharp has discounted its 70-inch Aquos model below $2,000 on more than one occasion this year.
Notebook computers didn’t fare well, either. Sales of Windows-OS models were off by 10%, and some of that might be attributable to consumer resistance to the new Windows 8 operating system. (According to NPD, Windows-OS notebooks account for 89% of all notebook sales.) Apple-OS notebook sales were essentially flat.
The most interesting part of the story was about Blu-ray players, which saw a spike in sales of 20% Y-Y. However, revenue from BD player sales declined by 9%, no doubt due to some “bargain” door-buster pricing such as Wal-Mart’s $39 Blu-ray player offering.
The Home Media story quoted NPD VP and analyst Stephen Baker as saying that the spike in sales of BD players was due more to their ability to stream content from Netflix and other online movie services. “This speaks to people trying to get content [from the Internet] onto their televisions and not necessarily getting a single device that doesn’t give them flexibility [between physical and digital media],”he stated.
Baker also said that sales of Roku, Apple TV, NetGear, and other streaming devices were also up significantly on Black Friday. Earlier reports of Blu-ray disc sales ramping up during the same time period apparently had more to do with bargain-basement pricing on these discs, including some specials for less than $10.
From the sound of it, Black Friday wasn’t all that swell for retailers, who traditionally peg that day on the calendar when their balance sheets turn positive for the year. That means you are likely to see even better deals on televisions as we get closer to Christmas and move into the January football playoff season.
Posted by Pete Putman, December 5, 2012 3:14 PM
About Pete PutmanPeter Putman is the president of ROAM Consulting L.L.C. His company provides training, marketing communications, and product testing/development services to manufacturers, dealers, and end-users of displays, display interfaces, and related products.
Pete edits and publishes HDTVexpert.com, a Web blog focused on digital TV, HDTV, and display technologies. He is also a columnist for Pro AV magazine, the leading trade publication for commercial AV systems integrators.