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At the Consumer Electronics Show (CES) LG Electronics introduced on January 5, 2016 four new lines of 4K OLED UHDTVs, from the 55" to the 77" sizes, I was told at the show that one line was available for pre-order, and more recently (one month later) the company announced pre-order availability of other models. I must comment that this is not as most manufacturers do at CES, they typically show new models or even just prototypes and then take months for consumers to been able to purchase them, and in many cases the products never get to market.

The unveiled lines were all 4K HDR-enabled OLED TVs. The two top lines were the 77- and 65-inch class G6, and 65- and 55-inch class E6 models, on a slim glass panel, a unique ultra-thin Picture-On-Glass design measuring just 2.57 millimeters (one-tenth of an inch), 10-bit panel and 10-bit processing power, supporting HDR 10 open standard and Dolby Vision HDR (12-bit) standard, not commonly offered by other manufacturers.

The entire lineup consists of eight new models in flat and curved configurations and various sizes, including also the B6 flat and C6 curved panels, both in 55" and 65". Pricing was not yet announced for these two lines and I understand the B6 line is expected to be more affordable (and does not support 3D).

If you are looking for superb picture quality (after the demise of well-regarded plasma) OLED offers a similar pixel control of light, with black levels that LCD/LED cannot offer. These new sets also comply with the Ultra HD Premium certification standard recently implemented by the UHD Alliance, as follows:


� Image Resolution: 3840x2160

� Color Bit Depth: 10-bit signal

� Color Palette (Wide Color Gamut)

� Signal Input: BT.2020 color representation

� Display Reproduction: More than 90% of P3 colors

� High Dynamic Range


� A combination of peak brightness and black level (for OLED technology) of more than 540 nits peak brightness and less than 0.0005 nits black level

(For LCD/LED technology more than 1000 nits peak brightness and less than 0.05 nits black level)


At this time I am consulting for four home theater installations in parallel. Due to the higher picture quality required by the clients and because the lighting in the viewing environment can be controlled (otherwise the higher brightness of LCD/LED may fit a brighter environment although compromising picture quality) I am recommending LG's OLEDs on three of those installations, preferably 2016 LG models due to their support for Dolby Vision HDR and P3 color gamut (used by Digital Cinema). An alternative plan is 2015 OLED models, such as the EF9500 model that supports HDR10.

I must admit that since day one l had concerns with the RGBW design of LG and other sub-pixel arrangements that use color filters for the final color of each pixel, which I consider a transmissive technology (such as the color filters used on LCD), rather than the emissive RGB OLED design Samsung could not bring to market in a cost-efficient manner, however, there is no choice if one wants OLED, LG is the producer of OLED panels for even competitor manufacturers, including Panasonic and some Chinese companies.


Below is the recent announcement of LG Electronics:



Beginning Today, Consumers Nationwide Can Be Among First to Experience New LG OLED TV Through Participating Retailer Pre-Orders

ENGLEWOOD CLIFFS, N.J., Feb. 8, 2016 - On the heels of LG Electronics' first ever Super Bowl commercial - featuring the brand new LG SIGNATURET OLED TV - LG today announced pricing for its 2016 flagship OLED TV model and offered eager consumers a chance to be among the first to bring this revolutionary technology home.

As illustrated in its Big Game commercial, LG is bringing the TV of the future to consumers today with LG SIGNATURE OLED TV. For the first time, LG will offer a consumer preview of its flagship OLED TV through a display showcase at select retail stores throughout the country, and make it available for pre-sale both in store and online prior to its launch.

The 65-inch class (64.5 inches measured diagonally) LG SIGNATURE OLED TV model OLED65G6P is now available for pre-order at $7,999.99 with initial shipments planned for late next month. Retail partners for the exclusive consumer preview and pre-sale include selected locations for Abt, Best Buy, Bjorns, Brandsmart, Fry's, Nebraska Furniture Mart, P.C. Richard & Son, Value Electronics and Video & Audio Center.

"As we kick off 2016, our ad during the big game couldn't have been a better time and platform to introduce the flagship model in our 2016 OLED TV lineup," said David VanderWaal, vice president of marketing, LG Electronics USA.

"LG continues to pioneer OLED TV technology and bringing this OLED TV to market so quickly after its debut at CES� 2016 underscores LG's commitment to growing the OLED TV category www.LG.com and making it accessible to more households across the U.S. We can't wait for consumers to experience LG OLED TV for themselves."

LG OLED TV is an entirely new category of television that uses a revolutionary technology to deliver exceptional picture quality with perfect blacks and incredible color, even from wide viewing angles.

The LG SIGNATURE OLED TV is the company's top-of-the-line OLED TV series for 2016. With a sophisticated OLED panel featuring an exceptionally thin depth (measuring about one-tenth of an inch), a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.

LG SIGNATURE OLED TVs also feature 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as "ULTRA HD PREMIUM" by the UHD Alliance, the series supports the industry-standard HDR formats established by the world's leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVisionT technology*, making them among the first to be compatible with all formats.

Also included is LG's webOS� 3.0 Smart TV platform, which incorporates advanced new features that make finding and switching between LG's expanded content options - including broadcast TV, streaming services and external devices - simple and fast.**

LG's full 2016 OLED TV lineup features four series with eight total models, including the LG SIGNATURE TV (series OLEDG6). Pricing and availability for the following will be announced this spring: 55- and 65-inch (54.6- and 64.5-inches measured diagonally) LG OLEDE6P, 55- and 65-inch (54.6- and 64.5-inches measured diagonally) LG OLEDB6P and 55- and 65-inch (54.6- and 64.5-inches measured diagonally) LG OLEDC6P.

LG firmly established the OLED TV category in 2015 when it introduced a full line of OLED TVs in multiple screen sizes, curved and flat configurations, and with 4K Ultra www.LG.com 3 HD resolution models that display high dynamic range (HDR) content.

The line remains available nationwide at prices starting at $2,000 while supplies last. For more information about LG's OLED TV lineup, visit www.lg.com/us/oled-tvs.


# # #

* DolbyVisionT HDR technology will be available via a network update expected early this year.

**Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. webOS does not support Flash.

In order to stream 4K content you will need a high speed internet plan capable of receiving 20Mb per second of data.



About LG Electronics

USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications.

LG Electronics, a proud 2015 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme.


For more news and information on LG Electronics, please visit www.LG.com. Media Contact:

LG Electronics USA

Taryn Brucia 201 214 3302 taryn.brucia@lge.com

Jacqueline Goense 312 397 6011 Jacqueline.goense@lg-one.com

Posted by Rodolfo La Maestra, February 22, 2016 11:00 PM

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About Rodolfo La Maestra

Rodolfo La Maestra is the Senior Technical Director of UHDTV Magazine and HDTV Magazine and participated in the HDTV vision since the late 1980's. In the late 1990's, he began tracking and reviewing HDTV consumer equipment, and authored the annual HDTV Technology Review report, tutorials, and educative articles for HDTV Magazine, DVDetc and HDTVetc  magazines, Veritas et Visus Newsletter, Display Search, and served as technical consultant/editor for the "Reference Guide" and the "HDTV Glossary of Terms" for HDTVetc and HDTV Magazines.  In 2004, he began recording a weekly HDTV technology program for MD Cable television, which by 2006 reached the rating of second most viewed.

Rodolfo's background encompasses Electronic Engineering, Computer Science, and Audio and Video Electronics, with over 4,700 hours of professional training, a BS in Computer and Information Systems, and thirty+ professional and post-graduate certifications, some from MIT, American, and George Washington Universities.  Rodolfo was also Computer Science professor in five institutions between 1966-1973 in Argentina, regarding IBM, Burroughs, and Honeywell mainframe computers.  After 38 years of computer systems career, Rodolfo retired in 2003 as Chief of Systems Development from the Inter-American Development Bank directing sixty+ software-development computer professionals, supporting member countries in north/central/south America.

In parallel, from 1998 he helped the public with his other career of audio/video electronics, which started with hi-end audio in the early 60’s and merged with Home Theater video, multichannel audio
, HD, 3D and UHDTV. When HDTV started airing in November 1998, and later followed by 3DTV and 4K UHDTV, he realized that the technology as implemented would overwhelm consumers due to its complexity, and it certainly does even today, and launched his mission of educating and helping consumers understand the complexity, the challenge, and the beauty of the technology pursuing better sound and image, so the public learn to appreciate it not just as another television.